Generali Vietnam announce “Sinh Con, Sinh Cha” Community Education Program’s Impact Report

Generali Vietnam Life Insurance LLC (“Generali Vietnam”), The Human Safety Net Vietnam and the National Fund for Vietnamese Children (NFVC) officially announced the independent impact report of “Sinh Con, Sinh Cha” (Born Children, Born Parents) community education program for the 2020 – 2021 period and the 2022 – 2023 action plan.

The impact report was launched following the program’s successful pilot edition with a series of parenting workshops organized at kindergartens in various provinces and cities as well as a wide array of interesting, useful digital content, benefiting millions of families. 

The program was graced by Ms. Nguyen Thi Ha, Deputy Minister of the Ministry of Labor – Invalids & Social Affairs; H.E. Antonio Alessandro, Italian Ambassador to Vietnam; Mr.  Hoang Van Tien, Director of the NFVC; Ms. Tina Nguyen, CEO of Generali Vietnam; Mr. Ngo Trung Dung, Deputy Secretary-General of the Insurance Association of Vietnam, as well as local media representatives. The event was also joined by Merited Artist Xuan Bac, NFVC’s Goodwill Ambassador.

By end of 2021, “Sinh Con, Sinh Cha” has successfully organized a series of parenting workshops in various provinces and cities across the country, benefiting more than 3,200 parents, children, kindergarten teachers and staff. The program’s educational sitcom series and wide-ranging digital parenting content on Youtube, its  Facebook Fanpage as well as “Sinh Con, Sinh Cha” parenting community group have garnered millions of views and positive interactions from millions of parents.

To develop more useful parenting content and extend the reach of “Sinh Con, Sinh Cha”’s positive impacts, Generali’s The Human Safety Net Vietnam and the NFVC evaluate the impacts of the program with a survey independently conducted by the Center for Vietnamese and Southeast Asian Studies, University of Social Sciences and Humanities, Vietnam National University in HCMC.

The survey findings clearly report positive impacts on participating parents’ change in knowledge, skills and behaviors in child rearing and upbringing across all three content pillars of Child health, Child behaviors and Child intelligence, with an average of 85% of parents surveyed agree that the program helps improve their parenting knowledge and skills for each topic discussed.

97% of the parents have changed their parenting approaches as suggested by the program and made positive changes to their perceptions and behaviors: parents spend more time with their children; reduce parenting anger and the use of negative practices in dealing with various parenting situations such as child disobedience, tantrum behaviors, sibling fights; spend appropriate amount of time to feed their child and know how to apply the program’s tips to provide their child with enjoyable, delicious and nutritious meals.

As such, the program helps more than 97% of the parents reduce their parenting stress with the level of stress significantly decreasing by more than 40% after the workshops.

Of note, the survey findings also suggest that the program has successfully reached out to male parents with higher percentage increase in parenting knowledge and skills recorded than their female counterparts with regards to various parenting topics including important ones such as spending quality time with the children, understanding children’s psycho-biological characteristics, managing parenting anger, and protecting children against abuses, etc. This will encourage fathers to participate more actively and effectively in daily parenting, thereby ensuring the children a more comprehensive and harmonious development, while contributing to preventing children’s physical and mental abuses.

Speaking at the event, Ms. Nguyen Thi Ha, Deputy Minister of Labor – Invalids & Social Affairs, remarked: “We highly recognize the active support and collaboration from Generali Vietnam in activities aimed at helping families and children, especially the “Sinh Con, Sinh Cha” community education program. The program has been equipping parents with useful parenting knowledge, thereby improving their parenting skills to offer their children the best start in life as well as comprehensive development. Our sincere appreciation goes to Generali Vietnam for your valuable support which also demonstrates the company’s commitment towards enhancing social welfare and contributing to the community in Vietnam”

Ms. Tina Nguyen, Generali Vietnam CEO, shared: “The positive survey findings in the “Sinh Con, Sinh Cha” impact report have reaffirmed that the program is on the right track to realize its objectives of accompanying, helping and sharing the challenges with the parents in their parenting journey, thereby allowing Generali to realize our ambition of becoming “Lifetime Partner” to millions of families across Vietnam. These proud achievements could not have been possible without the support and help from national and local governments as well as more than 500 Generali volunteers across the country supporting The Human Safety Net. We will continue to focus our resources in strengthening and extending the impacts as well as the reach of this program.”

Mr. Hoang Van Tien, Director of the NFVC, remarked: “We are very happy to work alongside such dedicated and passionate sponsors and partners as The Human Safety Net and Generali Vietnam to develop and implement a very well-planned and innovative community education program like “Sinh Con, Sinh Cha”, contributing to creating sustainable values and benefits for the Vietnamese children’s comprehensive development. The very positive findings reported have strengthened our confidence that the program has been meeting our goals of enhancing children’s protection, care and education. We will continue to deepen our fruitful partnership to continuously innovate and extend the program’s impacts and its reach.”

Ms. Emma Ursich, Executive Officer of The Human Safety Net, shared: "The impact results shared today confirm how much it is relevant to increase the accessibility for parents of the parenting contents according to a nurturing care concept. In Vietnam we reinforce this approach in partnership with private and public organizations where “Sinh Con,Sinh Cha” perfectly complements the UNICEF’s nurturing care framework by adding engaging content in an innovative way. And the recent synergy activated with UNICEF Vietnam will allow for a greater impact within the same purpose by scaling a successful approach. Offering a child the best possible nurturing and caring experience right in the early childhood years will help shape a brighter and happier future for them and for the society as whole.”

Associate Professor, Dr. Nguyen Thi Hong Xoan, head of the research team, commented: ““Sinh Con, Sinh Cha” is an innovative and breakthrough program with lots of practical and helpful content for parents. The positive evaluations from participating parents, teachers and the program’s facilitators are testament to its strong impacts. This is a typical community education model in the 2020 – 2021 period that can offer valuable learning points for the design and implementation of future parenting programs.”

Riding on the success of the pilot program in 2020 – 2021, the NFVC and The Human Safety Net Vietnam are forging ahead with “Sinh Con, Sinh Cha”’s implementation plan for 2022 – 2023. The program is expected to reach out to an additional 4,000 parents, children, kindergarten teachers and staff via parenting workshops in 10 provinces and cities nationwide. The program also aims to develop new content and extend the program’s reach across its digital and social media channels, attracting millions of views and interactions of millions of families across Vietnam. The program’s new 12-episode sitcom series is also slated for release in 2022. 

Additionally, The Human Safety Net Vietnam and Generali Vietnam also seek to scale up the program’s impacts via two additional efforts: (1) contribute and combine “Sinh Con, Sinh Cha”’s content and resources with UNICEF’s “Integrated Early Childhood Education (IECD) Holistic Parenting” program, (2) provide training for its staff and agent force to equip them with the program’s parenting knowledge and skills to help the program reach out to many more parent customers and community members.

The detailed “Sinh Con, Sinh Cha” impact report can be downloaded here: Vietnamese;  English.

T.H (Vietnam Business Forum)