Unilever Vietnam Launches “Clean Future” Campaign from Home Care Category towards Consumer Health and Climate Action

11:56:12 AM | 6/14/2022

In response to the World Environment Day, Unilever Vietnam launches "Clean Future" campaign from Home Care category, aimming to give consumers high-performing and better-for-health products, as well as contributing to tackling climate change issue through two specific solutions: better product formulation and sustainable product packaging.

 “Clean Future” is how Unilever is reinventing age-old chemistry in product formulation to give billions of people around the world and Vietnam high-performing, affordable cleaning and hygiene products that are kind to them and the planet.

“Clean Future” campaign in Vietnam

In Vietnam, “Clean Future” campaign is implemented by Unilever’s Home Care category, conveying the tagline “Clean Home – Clean Future”.

Unilever Vietnam believes that consumers deserve the best products to take care of their families, enjoying doing their housework effectively while inspired to join hands in building a cleaner and safer planet for the future generations.

“Clean Future” campaign heads to three main commitments: By 2030, eliminating 100% of Fossil Fuel Derived Carbon from Home Care products; 100% biodegradable formulation in Home Care products; Reducing the amount of virgin plastic and utilizing post-consumer recycled plastic (PCR) in packaging; specifically, by 2025, 100% of Home Care product packaging will be reusable, recyclable, or biodegradable, and more than 25% packaging using PCR.

To realize the above goals, Unilever Vietnam's Home Care category will deploy two key action pillars:

Firstly, researching and developing better product formulation, specifically:

  • Developing product formulation with water efficiency and biodegradability;
  • Utilizing 100% renewable or circular feedstocks.

Secondly, promoting sustainable packaging, including:

  • Driving product packaging’s recyclability;
  • Using PCR plastic for packaging;
  • Implementing activities to encourage consumers to reuse packaging and refill products into old empty bottles at home;
  • Coordinating with partners to drive product packaging segregation-at-source and collection to promote the cycle of plastic packaging.

Brands and products are the core of business at Unilever Vietnam. To achieve our climate targets, it requires us to outline the plan and take action on reinventing and renovating our products “from the inside out”. This means that we do pay attention to not only product formulation ingredients, but also the product packaging through the model “less plastic, better plastic, no plastic”. This effort helps the company improve the planet’s health by reducing greenhouse gases and consolidate brand position in consumers’ hearts.

Mr. Do Thai Vuong – Vice President of Sustainable Business and Communications, Unilever Vietnam said: “Climate action is one of the key sustainable development activities that Unilever Vietnam devotes great efforts to through specific goals. We are working to control greenhouse gas emissions within our operations, our value chain and our brands. ’Clean Future’ campaign from Home Care category is a concrete action that demonstrates our brands’ firm commitment on the journey to accompany Vietnam to achieve the net-zero carbon emissions commitment by 2050 at COP26.”

D.A (Vietnam Business Forum)