With impressive revenue and profit growth in the past years, Hoang Tra Travel brand is considered a top prestigious and professional tourism service provider in Da Nang City by domestic and foreign tourists. This is the result of sharpness and responsiveness of the Board of Management of Hoang Tra Travel Co., Ltd, led by Director Nguyen Thi Thanh Van, to market demands. Vietnam Business Forum interviewed Ms Nguyen Thi Thanh Van on the occasion of the 2015 Global Summit of Women. Bich Thuy reports.
Da Nang City is ranked 6th among the top 10 improved cities in the world that tourists should visit in 2015 and Da Nang beach is voted one of six most charming beaches on the planet by the US-based Forbes Magazine. As a tourism businesswoman in Da Nang City, how do you assess these reviews? How should local businesses do to unlock the full tourism potential?
In the current trend of international integration, Vietnam's tourism industry in general and Da Nang City’s tourism sector in particular are seeing opportunities and challenges. Finding appropriate development orientations to local tourism potential to create unique tourism products with strong competitiveness in the region and the world is essential and urgent. That Da Nang City ranked sixth among Top 10 improved cities in the world that tourists should visit in 2015, Da Nang Beach was voted one of the most beautiful beaches on the planet or Intercontinental Da Nang Sun Peninsula Resort was granted the prestigious “World’s Leading Luxury Resort” Award by the World Travel Award are encouraging results in the city’s tourism development strategy dedicated by both city’s authorities, businesses and citizens in the past time. We are very proud of these results and see them as the foundation and motivation for us to make continued investment for company development and contribute more to tourism development of the city in particular and of the country in general.
To tap local tourism potential, bring the image of the coastal city of Da Nang to domestic and foreign visitors and affirm its position as an attractive, impressive destination, local businesses need to create professional tourism products imbued with local cultural identities. They also need to diversify their products and regard maritime tourism as a competitive advantage, promote their roles as the bridges to world heritages in the region, invest in international events like international firework contests, miss contests and cultural festivals. In addition, it is necessary to create a close link for relevant units such transport, trade and police forces; step up tourism promotion activities, and facilitate foreign tourists to obtain entry-exit and visa procedures so as to develop tourism and enhance competitiveness.
As a well-reputed tourism brand in Da Nang City, how has Hoang Tra carried out its development strategy to uphold its leadership amid growing competition from rivals and take advantage of local tourism potential?
As I said above, to build a brand name for the city’s tourism, we need joint efforts of the whole society where businesses play a central role because they create tourism products and bring them to tourists.
Knowing this, Hoang Tra Travel Co., Ltd always focuses on developing high-quality services, creates differences from other competitors and increases competitive edges to meet the rising demands of customers. Our advantages are we provide tourism services while we also run restaurants and hotels in the city centre. Hence, we can provide full-package tourism, events and conferences for customers.
In addition to the headquarters in Da Nang City, Hoang Tra also has a branch in Ho Chi Minh City and two branches in Hanoi. This has helped the company expand operations and seek more customers in the two largest cities of the nation.
The government of Da Nang City defines that the key task of the 2015-2020 period is build the city into a centre of trade and services in central Vietnam, including the development of services industry, particularly tourism and trade. How has Hoang Tra prepared to give a helping hand to the city to realise these targets.
Before development tasks, Hoang Tra defines to focus its resources to tap its local tourism potential and advantages, develop sustainable, professional, modern and focused tourism.
Currently, with a complete infrastructure, good vehicle fleet and more than 200 high-qualified professional, enthusiastic and passionate employees, Hoang Tra is ready to meet any demand from domestic and international tourists to assert its "Professional - Courteous - Friendly" service style that it has built up for over 10 years.
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