As global tourism increasingly shifts toward eco-friendly models that preserve nature and local culture, green tourism has become a key trend in Vietnam. In Ho Chi Minh City and the Mekong Delta, it is seen as a strategic approach to enhance both quality and sustainability in the tourism sector.
By the end of 2025, Vietnam recorded more than 21 million international arrivals, surpassing pre-2019 levels and ranking among the fastest-growing destinations in the region.
Six Vietnamese hotels have officially joined the Unscripted by Hyatt list, more than doubling the number of Hyatt hotels in Vietnam.
The Shopee Cup™ Trophy Tour made a vibrant stop at AEON Mall Long Bien on the afternoon of January 10, offering Hanoi football fans a rare opportunity to meet national team players and view the Southeast Asian Club Championship trophy up close.
As Lunar New Year travel demand increasingly shifts toward culturally rich experiences, hospitality products and services are emerging as a key driver of higher value creation, longer visitor stays, and a stronger image for Vietnam as a destination.
Vietnam is emerging as one of Asia’s most popular travel destinations in 2026, thanks to its unique blend of spectacular natural landscapes, rich cultural heritage, and vibrant modern cities, according to France’s Vogue magazine.
In recent years, Vietnam’s tourism sector has experienced a remarkable increase in international arrivals. By the end of November 2025, the country received more than 19.1 million international visitors, up 20.9% compared to the same period in 2024, marking a full recovery and surpassing expectations.
On the historic land where the 1954 victory that “resounded across five continents” was achieved, the Dien Bien Phu Victory Museum stands as both a keeper of heroic memories and a link between past and present.
Dien Bien is known not only for the victory that “resounded across five continents and shook the world,” but also as the homeland of 19 ethnic groups, mainly Thai, Mong, Kinh, Kho Mu, and Dao. On this historic frontier land, the people of Dien Bien continue to uphold traditions of resilience, diligence, and creativity, values that define the highlands’ cultural identity and drive the province’s progress toward a modern, sustainable, and globally integrated future.
In the development journey of Dien Bien province, ethnic affairs and religious affairs have always been top priorities tied to the goal of strengthening national unity, maintaining political stability, and creating momentum for socioeconomic growth.
As a mountainous province in northwestern Vietnam, Dien Bien features dramatic scenery, rich ecosystems, and abundant natural resources.
Vietnamese
