Visa launches the Visa Golf Program with Nationwide Privileges for Premium Cardholders

Visa (NYSE: V), the world’s leader in digital payments, has launched the Visa Golf Program, offering exclusive benefits for Visa Signature and Visa Infinite cardholders at leading golf courses nationwide. Golf is rapidly becoming one of Vietnam’s most sought-after lifestyle pursuits, embraced by a new generation of affluent, experience-driven consumers. To meet this growing demand, Visa introduces the program to enhance cardholders’ access to premium golf experiences across Vietnam.

The program builds on the momentum of the recent Visa Golf Invitational held during the Visa Client Forum in Phu Quoc, a special event marking Visa's 30-year anniversary in Vietnam. The Invitational celebrated this achievement with a world-class golf experience for Visa’s clients and partners, highlighting the blend of sport, relaxation, and premium hospitality – elements Visa now extends nationwide through this program.

As Vietnamese consumers increasingly seek premium lifestyle experiences across travel, shopping, wellness, and dining, the Visa Golf Program offers consumers curated, high-value benefits designed to elevate every round. Visa Signature cardholders enjoy a VND 500,000 discount on public golf fees, while Visa Infinite cardholders receive VND 1,000,000 off, covering green fee, buggy, and caddy. In addition, Visa Infinite cardholders receive three complimentary Visa x Titleist Pro V1x 2025 golf balls once per quarter at selected courses, adding an extra touch of exclusivity to their game.

“At Visa, we are committed to delivering innovative payment experiences and world-class lifestyle benefits to customers in Vietnam. The Visa Golf Program offers cardholders unique opportunities to enjoy their passion with added convenience, safety, and sophistication,” said Ms. Dung Dang, Country Manager for Visa Vietnam and Laos.

Vietnam’s affluent consumer segment continues to grow, with lifestyle-led spending across travel, health, and leisure becoming increasingly prominent. Golf has emerged as a symbol of relaxation, networking, and personal wellness – making it an ideal platform for Visa to deliver added value. This program reflects Visa’s deep understanding of evolving consumer preferences and its commitment to offering benefits that are aspirational, relevant, and seamlessly integrated with digital payments.

Visa Golf Program is available at more than 60 golf courses across Vietnam, including weekends and public holidays. Each cardholder may use the discount benefit up to twice per month. Remaining fees after the discount must be paid using eligible Visa Signature or Visa Infinite cards via a secure payment link, reinforcing Visa’s mission to expand safe, cashless experiences.