From its difficult establishment, The Linh has currently become one of strong trademarks in the field of producing and trading blankets, sheets, pillows and mattresses, as well as gradually building up a position in the market.
Born in a poor village in Nam Dinh, as a child, The Linh always understood that he must strive to overcome difficulties to get rich. Therefore, in 2003, Linh decided to stop studying construction in a college in Hanoi and went to Bien Hoa city to start career. In 2006, Linh started his business with mosquito-net for adults. However, the business had to be stopped after a while because his products were less competitive than others on the market.
From this failure, The Linh gradually understood that to compete in the market, on the first hand product must satisfy consumers’ needs, its technology must be simple with low investment. Consequently, The Linh started producing air cushion - a product with high demand at that time.
To compete, The Linh used good material of cotton-wool and printed unique, attracting logo in cushions to attract customers. As a result, the product has brought Linh remarkable success. Right after that, the company continued to produce cotton-wool mattress when it realised that many people wanted to use the product but its price was relatively high compared to incomes of most of people. In the producing process, The Linh Company was manufacturing, learning and continuously improving quality, which resulted in customers’ preference. Since then, The Linh Company has produced a full pack of blanket, sheet, cushion and mattress to serve customers.
According to Mr Pham The Linh, one of major factors that help the company have a stable position in the market is creating peculiar trademarks for its products. Therefore, the company has been restlessly doing researches and introduced many new, high quality products so that customers could easily recognise The Linh products. Besides, the company always balances price and quality of a product to serve customers better.
Doing business in time of crisis, The Linh maintains its product prices and upgrades their quality through increasing guarantee time, reducing unnecessary production costs. Apart from constructing wholesale networks in large, crowded areas, the company also pushes up its sale networks in further districts, even to provinces like Kon Tum, Gia Lai, and the South West region, so that people could purchase blanket, sheet, cushion, mattress with relatively higher quality and lower prices compared to other trademarks in the market. Using the detail channel that sells products directly to customers without intermediaries has helped its product prices remain stable.
Currently, The Linh has high class products and competes directly with foreign trademarks and it has had considerable achievements. Not only being available domestically, its products also have been exported to Laos and Cambodia.
Besides concentrating on producing trendy products, The Linh Company has also identified the importance of human resources - one of factors that help its activities remain stable. The company conducts fully its responsibilities for employees, and annually it opens training classes to improve management skills for group leaders and managers, or training classes for employees, etc.
Thanks to proper policies and restless efforts, despite increasing economic crisis, The Linh Company maintained growth rate of 10 - 20 percent in 2013. The company targets to keep its achievements and strives to become one of 500 top Vietnam private companies, as well as to develop into an international group.
Kien Tuong
Vietnamese
