Thanh Danh Production Trading Co., Ltd: Quality Makes Brand

 

The company had to overcome numerous difficulties and challenges to have the today success. Particularly, in 1998 - 1999, the company faced enormous difficulties due to Asian financial crisis. Truong Hien Danh, as the director, led his company to get through this tough time and achieve successes afterwards.

 

“Starting with a small facility, covering ​​300 square metres, the company quickly created a reputation and promoted growth. In 2011, the company invested in a new modern factory, covering 11,200 square metres, in Trang Bang district, Tay Ninh province. Currently, Thanh Danh’s production is now relatively stable. In the first month of 2014, the company’s revenue was VND13 billion, up 15 percent year on year. Apart from supplying the domestic market, Thanh Danh also exports its products to Japan and South Korea," he said.

 

Besides, with his good sense of market, right when he started to build the brand, CEO Truong Hien Danh outlined cross-cutting development strategies for Thanh Danh: Making continuous investment to upgrade and modernise machinery and equipment to diversify products and improve product quality to compete with imported products. In addition to producing joint automobile glass, joint construction glass, technical rubber products, rubber auto parts, heat-resistance rubber gasket, oil-resistance rubber gasket, pressure-resistance rubber gasket and bearings for ships and industrial machines, the company also manufactures high-tech plastic products for the market. To date, Thanh Danh is considered a leading producer and supplier of joint construction glass and windshields for construction industry. The firm has also invested a lot in auto parts production lines.

 

Thanh Danh always puts the quality atop in the face of economic crisis and fierce competition. The quality of its products is not inferior to foreign products, like Thailand, but its prices are much lower. The company only makes enough products for customers. With guaranteed quality and price, orders for the company increased 3-4 folds over 2014.

 

While constantly improving the product quality, Thanh Danh always pays attention to environmental protection. The firm has adopted the Japan’s 5S methodology to pursue green production and sustainable development. The company always fulfils all statutory policies for employees and exercise corporate social responsibility. This is the way CEO Truong Hien Danh goes to build up the corporate culture.

 

Speaking of young entrepreneurs, CEO Danh said "The current generation of young entrepreneurs is much better than the previous generations as they have better conditions to work with modern technologies but seem to lack passions and dedications to their works. Meanwhile, these attributes play a very important role in developing a successful career. In business, profit is above all else but it must be made from qualified products. To be further successful, they must learn about new things and improve technologies to turn out products as expected by customers.”