After a long time of carefully exploring the market, Thailand-based Chai Chareon Company decided to invest US$3 million to build a beverage production factory in Lao Bao Special Economic - Commercial Zone in Huong Hoa district, Quang Tri province and set up Chai Chareon Thailand Co., Ltd in 2001 to meet the growing consumer demand across the globe. So far, after 13 years of construction and development, Chai Chareon Thailand has achieved positive results, secured continuous stable growth, gradually dominated the market, and contributed to promoting economic restructuring in Quang Tri province.
Chai Chareon Thailand Co., Ltd, a 100 per cent foreign-owned company, manufactures and distributes Super Horse-branded beverages and Super Horse-branded scented napkins. The company invested in modern production lines to manufacture high-quality energy drinks in Vietnam. The firm is turning out products with the same quality as in Thailand.
To assure product quality, the company carefully monitors every stage of production and uses synchronous and modern production lines imported from Thailand. In addition to building quality management systems, the company focuses on labour safety and industrial sanitation. This is considered a top task the company must perform to prevent labour accidents.
For Chai Chareon, the key to success is dynamic, professional and highly qualified personnel. The wisdom of each member forms the collective wisdom and strength that enables Chai Chareon to make creations, overcome challenges and make right decisions. Without doubt, after more than 13 years of development, the most valuable property of Chai Chareon is not the huge corporate asset value, but the mature personnel at the back of market changes. This is an important foundation and the impetus for the company to develop in the future, create differences in administration and operation styles, and contribute actively to the cause of industrialisation, modernisation and social development.
In recent years, in couple with business operations and development investment, Chai Chareon has constantly innovated and improved efficiency and effectiveness of business management and international economic integration. While strengthening strategic partnerships with local partners, the company has also built effective strategic partnerships and business cooperation with global partners. Currently, its products have made a presence throughout Vietnam, especially in Quang Tri province, the Central Region and the Central Highlands. The firm has also exported its products to Myanmar and explored regional markets like Laos and Cambodia. In 2015, the company will scale up its plants and boost production capacity. Meanwhile, it hopes Vietnam will amend tax policies to better suit actual situations, like avoiding the current double tax on sugar.
The success of Chai Chareon Thailand not only contributes to the economic development, social security and employment of Quang Tri province, but also adorns the friendly relations between Vietnam and Thailand and economic ties between Thailand and Quang Tri province.
Minh Xuan
Vietnamese
