Lam Dong Tourist Company (Dalattourist) is engaged in the fields of inbound and outbound tours, transportation, restaurants and hotels. Although doing business in a competitive environment, thanks to its unique strengths, the products and services of the company have been attracting more tourists, gaining large share of tourism in Lam Dong Province.
Founded in 1976, from a unit with a few small accommodation establishments, now with nearly 40 years of operation and development, Dalattourist Brand has been increasingly solidified and expanded in domestic and international markets. It can be confirmed that so far Dalattourist has really developed a relatively large-scale infrastructure system and services, including dozens of hotels, restaurants and tourist areas, such as Hai Son Hotel, Da Lat Xua Hotel; Gondola resorts, Langbiang and Datanla. The restaurants system includes Thuy Ta Restaurant, Cable Restaurant, Datanla Restaurant, Tram Nam Restaurant and Hai Son Restaurant. The company has a branch in Ho Chi Minh City and a transit centre in Da Lat.
The strengths of Dalattourist are resorts, restaurants, hotels and travel activities. The company has more than 400 travel agencies at home and abroad with modern facilities, and high quality service with a dynamic management team, skilled workers in the style of Da Lat. "Over the years the brand Da Lattourist is a trust, the first choice of domestic and foreign tourists arriving in the city of Da Lat," Tran Thi Hong Nhan, Director of Dalattourist said.
Operating in the city of Da Lat, a city famous for tourism, is an advantage, but this is also a challenge when there are so many businesses engaged in tourism. Prior to that challenge, Ms Nhan said Dalattourist tried to focus on the development of infrastructure investment corresponded to the development of services, gradually diversifying high quality, large-scale tourism, renovating scenic, cultural relics, creating multiple dining venues at the destinations with local identity to increase the duration of stay. Besides, the company expands the types of products, planning scenic spots, taking advantage of the natural setting, environment and culture for investment plans to build ecological zones in mountainous and plateaus areas.
Under the direction of the Board, the company has planned long-term and sustainable strategy, such as: focusing on developing eco-tourism, cultural tourism and MICE. In addition, the company focuses on new tourism products such as shopping tours (through supermarkets, food market, and flower market, vegetable market, etc); develops forms of medical tourism; research sightseeing tours and adventure sports to meet the increasing requirements of domestic and foreign tourists.
Dalattourist is a brand steeped in operation and has also contributed to the tourism industry in Lam Dong province for many years. According to Tran Thi Hong Nhan, over the years, the company along with the provincial committee, departments, associations in the area, especially with the Department of Culture, Sports and Tourism, Trade and Tourism Investment Promotion Centre and Provincial Tourism Association, has organised activities to promote cooperation, regional links, links between tourism businesses in the region and nation, focused on introducing and advertising tourism brand Da Lat - Lam Dong provinces to the country and the world. "This is one of the important measures in the implementation of development orientation of Lam Dong. Being a business in the area, we are interested in building a common brand for Da Lat tourism,” said Ms Nhan.
Huong Giang
Vietnamese
