Long Son JSC Leading Light in Business Operations

Vietnam’s participation and execution of extensive integration commitments such as the ASEAN Economic Community (AEC) and the Trans-Pacific Partnership (TPP) requires Long Son Joint Stock Company to have appropriate strategies and direct its member units to change perception and actions to advance to success. Accordingly, the company has boldly invested in many factories using advanced European technologies and modern production lines and processes like colour shooting machines, metal scanners and X-ray machines to strictly ensure quality, food safety and preservation. Besides, the company has actively applied world-standard production and management processes like BRC ISO 22000, KOSHER, HALA and HACCP. Currently, Long Son products are manufactured in 14 factories across the country, including one in Ho Chi Minh City, two in Binh Phuoc province, two in Long An province, one in Ba Ria - Vung Tau province, two in Khanh Hoa province, three in Phu Yen province, two in Gia Lai province, one in Binh Duong province and one in Dong Nai province. Its export revenue exceeded US$150 million in 2015 and was expected to reach US$170-200 million in 2016. Long Son is the largest cashew nut exporter in Vietnam and the second largest in the world. The company is rated TOP 500 companies in Vietnam.HACCP. Currently, Long Son products are manufactured in 14 factories across the country, including one in Ho Chi Minh City, two in Binh Phuoc province, two in Long An province, one in Ba Ria - Vung Tau province, two in Khanh Hoa province, three in Phu Yen province, two in Gia Lai province, one in Binh Duong province and one in Dong Nai province. Its export revenue exceeded US$150 million in 2015 and was expected to reach US$170-200 million in 2016. Long Son is the largest cashew nut exporter in Vietnam and the second largest in the world. The company is rated TOP 500 companies in Vietnam.

In addition to good quality and rich design, Long Son’s products are highly competitive. Unlike other companies which broke contracts when agricultural product prices jumped high, Long Son however always respects and implements contracts signed with customers so as to win their trust.

 

To date, Long Son brand has stably developed in the context of market volatility because of its good quality, competitive prices, and especially prestige. This is shown by Long Son’s service to partners and customers. Even for small customers who buy in small quantities, the company serves dedicatedly, timely and attentively without any discrimination. Furthermore, Long Son has a professional, dynamic, skilled and knowledgeable workforce who makes the success and prestige of Long Son today.

 

Being fully aware that human resources are precious capital, the core of successful and sustainable development of the company, Long Son pays great attention to creating favourable conditions for every employee to maximise their capabilities. The leadership never imposes orders but always talks to subordinates to achieve consensus whenever decisions are made. Notably, the company, at all times, improves material and spiritual life for all employees, ensures the best working environment for all employees, and provides the most favourable conditions for them to develop their capabilities to a maximum. Every employee is encouraged, motivated and facilitated to raise qualifications, expertise and skills. Very exciting scientific research and innovation promotion movements enable the company to apply technical improvements and new technologies for product development and diversification. From these efforts, Long Son has built up a united working environment where leaders and employees treat each other as family members under the same roof.

 

Remarking on entrepreneurs’ roles in the integration period, Mr Vu Thai Son, General Director of Long Son Joint Stock Company, said, “Personally, I never thought that I would become a businessman or trader. When I was just graduated from school, I thought I would become a diplomat or simply a professional interpreter. Now, I have become a man who constantly weighs up business operation and expansion plans, negotiates with customers, seeks and taps markets effectively. In real life, we sometimes cannot envisage the road we will go ahead. I have to keep learning, approaching more customers and partners and I keep doing this in a new way because doing business with the world requires a full understand of local laws and cultures of target markets. I always update information to timely grasp changes to play with them on the same ground. Having a good command of foreign languages is important to the success of a businessman in dealing with foreigners. The weakest point of most Vietnamese entrepreneurs is foreign language. If they do not know foreign languages, they will find it difficult to understand culture and characters of foreign customers.”

 

He said, when the Trans-Pacific Partnership (TPP) and ASEAN Economic Community (AEC) take effect, workers from countries in these blocks will be free to travel and work. We need to prepare carefully so as not to be left behind or confused or even marginalised. For export cashew processing, we even have to work harder since we use a lot of labourers and rely on imported cashew nuts.