SDN - Trusted Partner of Domestic and Foreign Investors

As a member of a leading investor and developer of industrial parks and high-tech parks in Vietnam, Saigon - Danang Investment Corporation (SDN) has successfully promoted its brand, reputation and experience in investment and investment attraction to become a trusted partner of domestic and foreign investors and attained remarkable success.

“Like father like son”

Founded in 2005 as a member of Saigon Invest Group (SGI), SDN has inherited advantages of brand reputation and experience of the leading private corporation in Vietnam that achieved a lot of marked successes in investment and development of industrial parks and high-tech parks and led FDI attraction in Vietnam with a share of about 10%.

SGI has successfully invested and developed more than 30 industrial - urban - service zones nationwide with a combined area of 6,000 ha, typically including 1,000-ha Trang Due Industrial Park in Hai Phong City (attracting LG Group and satellite companies that have invested up to US$10 billion in high-tech manufacturing) and industrial, service and urban areas in Bac Ninh province (covering 2,000 ha).

As an SGI member, SDN is the common roof of expert talents and gets solid support from SGI, enabling it to develop stably and unlock its full potential to deliver more added values to customers and positively boost investment attraction and socio-economic development in Da Nang City, where it is headquartered.

Like SGI, SDN has quickly seized the opportunity and made much progress in investment and investment attraction. Expanded Hoa Khanh Industrial Park and Lien Chieu Industrial Park, invested by SDN, have impressively attracted investment capital despite numerous difficulties and challenges caused by the economic recession. Up to now, expanded Hoa Khanh Industrial Park has leased 90% of the rentable area, with the rest intended for building factories for long-term lease. Despite lying far from the center, Lien Chieu Industrial Park has leased 60% of the area, previously intended to house heavy industries, sensitive to the environment, making it the second choice of investors.

Notably, promoting SGI’s strength in FDI attraction, expanded Hoa Khanh Industrial Park and Lien Chieu Industrial Park have drawn giant FDI projects from other countries and territories such as the United States, South Korea, Japan and Taiwan. Typical projects include TCIE Vietnam Co., Ltd. (manufacturing and assembling Nissan brand automobiles), TC Motor Vietnam Co., Ltd, Crown Da Nang Beverage Packaging Company, Yusen Logistics Vietnam Co., Ltd, Logitem Vietnam Co., Ltd, Vina Foods Kyoei Co., Ltd, and Lovepop Vietnam Co., Ltd (an American startup) with a registered investment capital of hundreds of millions of U.S. dollars.

Creating an ideal business environment for investors

Sharing his business viewpoints, SDN General Director Tran Ngoc Diep said that, in business activity, SDN always takes the lead in bringing new solutions to help customers achieve the values that are truly worthy of their investment.

"SDN always strives and hopes that, through its investment and business activity, it can contribute to the economic prosperity of Da Nang in particular and the country in general,” he emphasized.

Indeed, it is easy to see SDN's efforts, especially the goal of creating the best business environment to investors through their project construction and development.

SDN has harmoniously combined elements of the human, environment and industrial production to create an ideal working and living space. Industrial parks (expanded Hoa Khanh and Lien Chieu) have complete synchronous technical infrastructure such as internal roads, lighting systems, water supply and drainage, fire hydrants, working offices, ready-built factories, wastewater treatment facilities powered by modern technologies. Urban areas (11.8-ha residential area for expanded Hoa Khanh Industrial Park, 46-ha Bau Tram Lakeside green urban area and 73-ha Dragon City Park green urban area) will be quickly developed to offer accommodation for residents, especially experts and workers in industrial parks.

Sharing about the residential and urban area development investment strategy, General Director Tran Ngoc Diep said that the company has quickly and effectively implemented residential and urban projects. Although this is a secondary business line, it plays a very important role and supports the main business. “Without this activity, it will be more difficult to attract investors because, as you know, according to their investment criteria, the first is employees who have not only skills and qualifications but also long-term settlements. Therefore, our residential and urban projects are developed in a quick manner and with high quality,” he added.

Importantly, despite playing a supporting role, SDN's residential and urban projects have the synchronous high-quality infrastructure, not inferior to upmarket projects. These projects are designed to create more utilities for residents, featured by a vast green space covered by trees, combined with townhouses, public facilities and services to provide modern living standards for the city.

Corporate culture - the foundation for sustainable development

As an SGI member, SDN develops on the foundation of tradition, culture and common goals of the Group. And, one of the first goals is for the community, therefore, SDN has constantly made efforts to build industrial zones, attract investors, create jobs, and pay taxes to State coffers. SDN has been thus highly recognized by the Party and the State.

General Director Tran Ngoc Diep added that SDN is always proud of its tradition, corporate culture and goals and communicates them to all employees. At SDN, income and profits may not be as high as that of other businesses, but the values for the community are always pride and all the staff constantly strive for that ideal, helping keep labor productivity high.

Another distinctive culture of SDN is the close connectivity of the company with localities and the facilitated development of mass activities. As a private joint stock company, SDN has a Party cell and a self-defense force that actively coordinate with local authorities to fulfill Party and State policies and laws in the best manner.

SDN's motto to customers is “Our success is the success of our customers” and “SDN is the foundation for development,” Mr. Diep said, adding that “We, therefore, aim to provide accurate information and deliver real values and real products to customers. Then, they can be assured when they come here to cooperate with us for stable long-term partnership and they will always have our best support.”

Quoc Hung (Vietnam Business Forum)