2:02:36 PM | 5/29/2023
To celebrate the first year since officially launching The Ocean Cleanup’s Interceptor™ on Can Tho River, The Coca-Cola Company – a global implementation partner for The Ocean Cleanup – has launched a short film titled “River Tales” telling the story of their partnership in Vietnam.
River Tales is a four-minute short documentary produced by Coca-Cola about The Ocean Cleanup’s Interceptor technology in the Mekong Region, shining a light on how plastic pollution is impacting the Can Tho River and the opportunity to make a tangible difference through technology and community action.
The Interceptor™ Original is the first scalable technology solution to prevent plastic from entering the world’s oceans from rivers, and after years of planning, Interceptor 003 was first launched into the Can Tho River in December 2021 and is operated by the Department of Natural Resources and Environment (DoNRE) of Can Tho City.
Positioned downstream from the popular Can Tho floating market the Interceptor has collected an estimated 120 tonnes of waste in its first year of deployment.
Beyond financial support, The Coca-Cola Company has contributed to The Ocean Cleanup in Vietnam including driving on-the-ground awareness of the project and its mission, advocating for the project locally and providing waste management advice.
The Can Tho River was one of the first rivers selected under the global partnership between the two organisations announced in June 2021. The initial success of the Mekong project has made it a blueprint for projects on other rivers around the world. Interceptor solutions have since been deployed in Los Angeles, Jamaica and future projects have been announced for the Chao Phraya river in Thailand, Cisadane in Indonesia and Rio Las Vacas, Guatemala.
“The project in Vietnam has proven to be a valuable learning experience for our partnership, that we apply to follow-up deployments in other rivers around the world,” said Tames Rietdijk, Director Rivers at The Ocean Cleanup. “I am looking forward to continue our work as partners on our mission to rid the world’s oceans of plastic, and lay the foundation to tell many more River Tales after this first beautiful story about Interceptor 003 in Can Tho.”
Leonardo Garcia, General Manager of Coca-Cola Vietnam and Cambodia shared: “We are proud of this unique partnership and our whole team on the ground has been delighted to contribute to the mission of The Ocean Cleanup through local business knowledge and insights. River Tales shines a light on this partnership in Vietnam as we work together to make an impact expand technological solutions that prevent plastic waste from entering the ocean further in Southeast Asia and beyond.”
T.H (Vietnam Business Forum)
Vietnamese
