Leveraging OCOP for New Rural Advancements

In developing One Commune One Product (OCOP) in My Duc district, the focus is on enhancing product quality and brand building. The strategy leverages existing resources to strengthen internal capabilities and elevate products.

OCOP plays an important role in the socio-economic development of My Duc district

According to a report by My Duc district, in the 2024 OCOP product classification round, My Duc has 13 new candidate products, including 10 industrial and commercial products, two agricultural products, and one agricultural, industrial and commercial product. Of the 13 products, five products (hand-embroidered paintings of national flowers welcoming the Spring, hand-embroidered paintings of Van Mieu-Quoc Tu Giam, hand-embroidered paintings of One Pillar Pagoda, hand-embroidered paintings of sunflowers, and hand-embroidered paintings of Zen lotus) belong to My Duc Hand-embroidered Cooperative; three products (celastrus Hindsii tea, Solanum procumbens tea and turmeric jelly pills) belong to My Duc Agricultural Company Limited, two products (wood grain pillows and hand-embroidered silk scarves) are made by My Duc Mulberry Silk Company Limited, and three products (spiral rattan lamps, Nhu Y rattan mirrors and Van Nhi bamboo lamps) are manufactured by Nhan Van Bamboo and Rattan Unit.

Collectives and cooperatives are increasingly asserting their role in new rural development in My Duc. In addition to diversifying cooperative services, developing agricultural cooperatives - typically the strength of the district - continues to be endorsed by district leaders. To tap that potential and strength, the district advocates restructuring agriculture, forming specialized production areas and commercial production areas, restructuring crops, and converting ineffective rice growing areas to suitable crop models or livestock models.

So far, the district has 24 active agricultural cooperatives, 36 livestock farms, 35 aquaculture farms, and seven mixed farms. My Duc is home to 31 craft villages, with six accredited by Hanoi City. Typical 5-star OCOP products in the district include self-woven silk cotton blankets, lotus silk scarves and silk scarves made by My Duc Mulberry Silk Company Limited (Phung Xa commune). Moreover, the district also has some agricultural products from craft villages that are highly appreciated in the OCOP Program such as Huong Tich plum wine, yam cakes (Huong Son commune) and cotton towels (Phung Xa commune).

Harvesting grapefruit in Bot Xuyen, My Duc, Hanoi

In Bot Xuyen Agriculture Cooperative that supplies agricultural products, Dien Bot Xuyen grapefruit is a highly commercial product for its members. The cooperative planned to build and develop Dien grapefruit into a key crop of the district. Currently, the grapefruit has been awarded a 3-star OCOP certificate by the Hanoi People's Committee.

According to the My Duc Economic Department, the OCOP Program has contributed to creating stable jobs for thousands of local workers, increasing their incomes, improving their lives and raising revenue for OCOP businesses and producers.

Given the effectiveness of the OCOP Program, My Duc district will consider OCOP an important solution to develop commercial production along the value chain with local advantages, Mr. Le Van Trang, Vice Chairman of the My Duc People's Committee, stressed. Regarding OCOP-certified products, the district will continue to innovate designs and improve quality to upgrade the star rating. It will maintain and expand product introduction and sales points to boost local economic development.

OCOP products, handicrafts of My Duc district

The OCOP Program is associated with the Advanced New Rural Development Program to meet the “Economy and production” criterion and is becoming a driving force for rural construction to move towards the goal of a livable and ever-growing countryside.

Remarking on the OCOP Program of My Duc district, Nguyen Van Chi, Standing Deputy Chief of the Hanoi Coordination Office for New Rural Development, said that The OCO Program is actively underway in My Duc, providing organizations, businesses, and individuals access to experts, technology, and advanced equipment to enhance production and product value. The district has established OCOP promotion and marketing points and organized conferences to help OCOP entities and businesses collaborate and share experiences to improve their production capacity.

By Ngoc Dan, Vietnam Business Forum

The page is coordinated by Hanoi Coordination Office of New Rural Construction Program