Live Comfortably, Smartly, and Sustainably with Vietnam Expo HCMC 2025

Taking place over three days (04–06 December 2025) at the Saigon Exhibition & Convention Center (SECC), the 23rd Vietnam International Trade Fair (Vietnam Expo HCMC 2025) returns with a renewed, dynamic identity and an expanded scale like never before. Centered around the theme “Solutions for The Modern Lifestyle”, Vietnam Expo HCMC 2025 highlights pioneering products, technologies, and business models, offering consumers and enterprises a comprehensive experience of comfortable, smart, and sustainable living in the digital era.

Driving New Consumer Trends

Featuring multiple specialized zones and four key product sectors—Food & Eco-living; Household Electronics; Home & Garden; and DIY Tools & Equipment—the fair brings together more than 1,000 booths from 800 enterprises and trade promotion organizations across over 20 countries and territories. More than a trade connection platform, Vietnam Expo HCMC 2025 presents a panoramic view of modern consumer trends, technologies, and design innovations, creating an inspiring journey where technology, creativity, and daily life intertwine to deliver ideal solutions for modern living.

The fair also supports the objectives of the National Trade Promotion Program and the new Industrial Master Plan 2030, which emphasize diversification, sustainable industrial growth, and strengthening SME competitiveness in global trade.

Alongside the exhibition activities, Vietnam Expo HCMC 2025 features a series of specialized seminars and B2B programs focusing on key topics such as technology & trends in smart home products, green consumption – opportunities & challenges in Vietnam, and unlocking international markets through digital trade.
The B2B Buyer Program remains a major highlight—offering structured meeting areas for efficient business matching, while also allowing buyers to visit exhibitors directly for product exploration.

With prominent international pavilions and hundreds of innovative Vietnamese companies, Vietnam Expo HCMC 2025 is not just a trade fair but a global business hub connecting enterprises with emerging consumer trends, encouraging collaboration, investment, and sustainable development.

Spotlight: The Hong Kong Pavilion

One of the key highlights of Vietnam Expo HCMC 2025 is the strong presence of international pavilions: Malaysia, Korea, China, Hong Kong, Taiwan, reflecting the event’s international appeal and influence.
The Hong Kong Pavilion draws particular attention from visitors and business partners, showcasing practical, high-value products such as smart home appliances, electronic accessories, modern consumer goods, and creative urban living solutions. These products reflect Hong Kong manufacturers’ hallmark strengths: high standards, flexibility, and diverse offerings tailored to market needs.

To enhance interaction and promote bilateral cooperation, the Hong Kong Pavilion also features live product demonstrations and dedicated business-matching activities—delivering engaging experiences for visitors.

Representing the depth of Hong Kong’s industrial capability and technological excellence, five standout companies will participate this year: Golden Resources Group; Inresst HK Co., Ltd.; Qualidux International Co., Ltd.; Rambo Chemicals Co., Ltd. (RAM-CHEM); and Chun Au Knitting Factory Ltd. Their presence reinforces Hong Kong’s role not only as a financial center but also as a leading provider of high-quality consumer goods, materials technology, and business solutions for Vietnam and the wider region.

Speaking at the event, Mr. Anthony Lam, Chairman of the Federation of Hong Kong Industries (FHKI), emphasized that Vietnam is a dynamic and rapidly growing market. With a young population, rising consumer demand, and a strong manufacturing foundation, Vietnam has become a key partner for Hong Kong businesses. Over the years, enterprises from both sides have built strong ties in trade, investment, supply chains, and professional services.

“ASEAN and especially Vietnam remains a strategic focus for the Federation. Through the ASEAN High-Level Council, the Belt and Road Initiative, and the new FHKI Global Connectivity Platform, we continue to support Hong Kong and Mainland enterprises in expanding globally and deepening partnerships across ASEAN, including with Vietnam. In this context, Vietnam Expo HCMC 2025 serves as an essential bridge for Hong Kong companies to meet and connect with partners from Vietnam, ASEAN, and around the world in high-potential sectors such as logistics, supply chain management, digital trade, and green technologies,” Mr. Lam affirmed.

My Chau (Vietnam Business Forum)