2:38:08 PM | 8/13/2026
The 2026 Vietnam Sport Show officially kicks off on August 13 at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City.
The show, organized by Vietnam’s National Exhibition and Advertising Company (VINEXAD), over 350 exhibitors from more than 15 countries and territories across 450 booths, with more than 15,000 professional trade buyers to attend. The exhibition spans four key sectors: sportswear, outdoor recreation, health & fitness, and sports equipment.
This year’s TAIWAN SELECT PAVILION is led by the National Federation of Automobile Parts Dealers Associations and the Taiwan Cultural and Creative Industries Development Association. Bringing together 18 selected Taiwanese companies across a total floor space of 198 square meters, the pavilion presents a unified brand image that comprehensively showcases Taiwan’s R&D depth and international competitive strengths.
Vietnam is rapidly emerging as one of Southeast Asia’s most dynamic sports and outdoor consumer markets, driven by a growing middle class, a thriving fitness culture, and government initiatives promoting mass participation in sports. The southern economic hub of Ho Chi Minh City serves as a critical gateway for brand distribution and supply chain integration — making it an ideal stage for Taiwanese manufacturers to leverage their precision craftsmanship and flexible OEM/ODM capabilities.
To Ngoc Son, Deputy Director of the Ministry of Industry and Trade’s Department of Foreign Market Development, emphasized: Against the backdrop of continued volatility in the global economy, intensifying strategic competition, and the ongoing restructuring of global production and supply chains, Vietnam Sport Show 2026 not only contributes to expanding the scale and enhancing the effectiveness of trade promotion activities, but also creates a comprehensive platform connecting production, supply, distribution and markets.
Mr. Nguyen Hong Minh, Deputy Director of the Vietnam Sports Authority, affirmed: “Vietnam Sport Show 2026 continues to reinforce its position as the largest and most prestigious specialized exhibition of its kind, clearly demonstrating the strong appeal of the Vietnamese market. The mission of this year’s exhibition goes beyond serving as a conventional trade bridge. It also serves as a launchpad for promoting trade, facilitating the transfer of advanced technological solutions, and expanding global supply chains.
Association Expertise Meets Show Focus: Sport Motorcycles & ATV Off-Road Opportunities
The organizing associations have deep roots in Taiwan’s automotive and motorcycle parts industry, with member companies spanning the full supply chain — vehicle safety, powertrain systems, functional materials, and electronic components. This edition provides a natural extension of that expertise into the outdoor power vehicle domain, including sport motorcycles and all-terrain vehicles (ATVs). Vietnam is one of the world’s largest motorcycle markets, with nearly 75 million registered motorcycles and over two-thirds of adults owning a two-wheeler. New vehicle sales grew nearly 15% in 2025 to approximately 3.4 million units, with electric motorcycle sales ranking first in ASEAN. This massive vehicle base and riding culture drives strong demand for sport modifications, safety accessories, and ATV off-road recreation — creating a dual business opportunity that bridges the “sporting goods” and “vehicle industry” sectors.
Taiwan Select Pavilion Event Booth
To maximize the visiting experience and business efficiency of professional trade buyers, the Taiwan Image Pavilion has established a dedicated Value-Added Activity Zone. At the pavilion entrance, a large LED display wall continuously showcases product videos and company profiles for all participating brands, enabling buyers to gain a comprehensive overview of the pavilion’s full offering at a glance. Inside, a designated B2B business meeting area is supported by professional interpreters fluent in English/Mandarin Chinese and Vietnamese, ensuring purchasing requirements are communicated with precision. A premium product showcase along the main traffic flow displays representative samples for close-up comparison and evaluation, significantly enhancing practical procurement efficiency.
Featured Exhibitor Lineup
The 18 participating companies span bicycles and accessories, vehicle safety components, sports and wearable electronics, venue display and interactive systems, functional materials, and outdoor lifestyle products — fully aligned with the show’s four main themes. Featured exhibitors include: Leader F&W (Zephyr bicycle brand, tailored to Vietnam’s cycling and commuter sport market); MEGA Poductions (PaPaSeat children’s bicycle seats, targeting parent-child co-riding and urban bike-sharing); Shenke International (optoelectronic display and touch solutions for fitness equipment HMI applications); JIA ZHEN (eco-friendly digital signage and KIOSK interactive systems for sports venues and event information); FUHE POLYMER (high-performance polymer functional materials for footwear, sports equipment, and outdoor gear); and RED ANT AUTO EQUIPMENT (vehicle safety products extending into bicycle, motorcycle, and outdoor vehicle safety accessories).
Taiwanese sporting goods manufacturers have long been recognized in global supply chains for their precision craftsmanship, consistent quality, fast lead times, and highly flexible OEM/ODM service capabilities. We sincerely invite sporting goods brands, regional distributors and agents, import buyers, and retailers from Vietnam and across Southeast Asia to take advantage of this exceptional opportunity — visit the Taiwan Pavilion, engage in face-to-face business discussions with our exhibitors, and explore the boundless possibilities of long-term strategic partnerships.
The 2026 Vietnam Sport Show is running through August 15.
By Vietnam Business Forum
