Vietnam Fashion Industry Yet to Mature: Seminar
The lack of talented designers, unprofessional distribution networks and great depence of imported material imports have hindered Vietnam&rsquos fashion industry, said a seminar organized in Ho Chi Minh City July 4.
Dang Minh Hanh, director of the Fashion Design Institute (Fadin), said most local designers have not been trained thoroughly and have uncreative designs.
Viet Tien, one of the top brand names in Vietnam fashion, requested 50 professional designers from Fadin, which could only provide five. The Viet Tien Garment Company plans to use VND100 billion (US$6.06 million) to recruit professional designers.
Fashion with no outstanding features cannot meet the demands and tastes of potential customers, said Nguyen Trung Tin, deputy chairman of the HCM City Peoples Committee.
Only 30 per cent of locally made clothes are designed by Vietnamese designers, while 70 per cent are copied from international designers, according to the International Garment&Textile Training Centre.
Tin also emphasized the important role of distribution networks in Vietnams fashion industry.
Vietnamese fashion still lacks access to international trading centers because the available distribution is limited, unprofessional and unconcentrated, said Tin.
The Viet Tien Garment Company and Vera International Corporation have now set up a more effective distribution outlets to establish brand recognition and product orientation via a chain of retail shops where customers can become exposed to its products first hand. (VietNamNet, Vnexpress)
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