Carlsberg Strengthens Position in Vietnamese Market

Carlsberg Group and the People’s Committee of Thua Thien Hue province have signed a memorandum of understanding in which the committee confirms its support for Carlsberg to acquire the Committee’s 50 % shareholding in Hue Beer Company.

 

Carlsberg acquired its current 50 % stake in the Hue Brewery in 1995. The brewery is market leader in central Vietnam with Huda as the core brand. The brewery has two production sites with a total annual capacity of 200 million litres.

 

Carlsberg entered Vietnam in 1993 through the formation of a joint venture with Viet Ha Beer Co., Ltd owned by the Hanoi People’s Committee. Carlsberg owns 60 % of South East Asia Brewery, which is the name of the operation. In 1995, the second Carlsberg joint venture was founded through cooperation with the Thua Thien - Hue People’s Committee in Hue Beer Company, of which Carlsberg owns 50 %.

 

In 2007, Carlsberg acquired a 30 % shareholding in Ha Long Beer Company and later in 2007 Habeco and Carlsberg jointly established a new joint venture with annual output of 50 million litres in Ba Ria - Vung Tau province, marking another step in expanding the southern market by both brewers. In 2008 Carlsberg was appointed strategic partner of Habeco and acquired a 16.07 % shareholding in the IPO of Habeco.