Entrepreneur Le Quoc Phong: Holding “Prestige” and “Mind” in Esteem

 

Binh Dien Fertilizer JSC, formerly known as Thanh Tai fertilizer, was founded in 1973. Over 40 years of operation and development, in 2011 the company was privatized and is called the Binh Dien Fertilizer JSC. Overcoming the early difficult days of establishment, Binh Dien Fertilizer JSC constantly grows both in size and scope. Now the company has developed groundbreaking step, on a far-reaching, confirmed the leading brand in the fertilizer market in Vietnam in particular Vietnam and the neighboring countries of Cambodia, Laos and Myanmar in general.

 

In the success of Binh Dien Fertilizer today, it must be mentioned the tireless contribution of "captain" Le Quoc Phong. Over 23 years with Binh Dien Fertilizer Company, General Director Le Quoc Phong spent time putting his heart and soul into every step of the business, pushing effort in every circumstance, being consistent in strategy and decisive in each decision. He has accompanying the company to overcome all challenges and go forward in the development roadmap.

     

Dealing with the difficulties of the economy, thanks to the preparation, proactive capital, proactive work, the production, business activities and new projects in the recent years have not been ceased, they have been implemented on schedule and handed over to the customers. The company has received the trust of shareholders, creating credibility for the domestic and foreign customers on market agricultural fertilizer. Binh Dien Fertilizer Company has research and surveyed development of diverse products, the company now has more than 100 kinds of products to suit each type of land and each growth period of crops. Regarding most of the new products of NPK fertilizer production in the country, JSC Binh Dien Fertilizer is always a leading manufacturer.

 

With the motto of producing " real products, real value", along with constant efforts to diversify products, competitive prices, attractive promotions and sales for customers, Fertilizer Binh Dien quickly established brand position in the domestic market and the region with a range of product development projects, expanding production capacity a long with the new plant establishment.

 

Besides taking responsibility to the employees, the company always links business with social and community responsibility. That's one way to build up corporate culture that CEO Le Quoc Phong is always aiming for. Over the years, he and Binh Dien Fertilizer become "benefactors " of the many social welfare activities and joining hands to help the community.

 

For young people who intent the simmering start, he said: "To succeed in your career, it requires you to have passion, ambition and patient. Most successful businessmen of Vietnam as well as in the world started from the number 0. What they have and surely you also have is the passion and the determination. You need to capture and take every opportunity to make a career for yourselves. I just would like to send the message to the young : Anyone can succeed from the number 0."

 

It is the time when he was struggling with his job and facing numerous challenges that he has forged the will to overcome difficulties with a strong field to become the courageous leader, to steer the " Binh Dien Fertilizer ship" through a storm headed to shore successfully.