Bidrico, a well-known beverage brand, was once again honoured at the Vietnam High Quality Goods Awards Ceremony 2014 in late February. This was the 13th consecutive year Bidrico won this prestigious title. While the rampant presence of substandard beverages on the market is raising anxiety and suspicion among consumers, this vote reconfirms the absolute trust of Vietnamese consumers in Bidrico beverages.
In fact, after 22 years striving to bring healthy products to consumers, Bidrico has won many domestic and international brand and quality awards. Bidrico is also the only Vietnamese enterprise to be honoured for three consecutive years on the international stage, that is to say, the International Star for Leadership in Quality Award in the Gold Category in 2011, the Century International Platinum Quality Era Award in 2012, and the International Quality Crown Award in the Diamond Category in 2013. Remarkably in 2014, Bidrico was honourably certified the UNESCO Global Ethics Award and presented the Lighthouse Symbol by the Vietnam Federation of UNESCO Associations (VFUA). These awards show Bidrico’s efforts to raise production and business efficiency, invest in production facilities, technological and equipment upgrading, as well as human factors to promote green, clean and environment-friendly production and create high quality products. Bidrico General Director Nguyen Dang Hien said: "Being honoured with domestic and international awards and being voted as high-quality products of Vietnam by consumers for years are not only a pride but also a reminder to us to make a greater effort, patience and determination and promote a sense of responsibility in preserving and building brand reputation by ensuring quality products."
With the pride and responsibility of a well-reputed and customer-trusted brand and a pioneer in creating high quality products that honour the Vietnamese beverage industry in the international market, Bidrico has expressed not only a determined spirit but also a carefully devised long-term strategy to uphold and develop the brand. And, consumer approach, prestige-based branding strategies are based on Bidrico’s material sources, personnel, machinery and equipment systems, and advanced technologies.
Knowing that backward technologies and obsolete machinery cannot create high-quality products, Bidrico invested a lot to build a factory with over 10 production lines covering on a campus of 15,000 square metres furnished with modern European technologies.
In addition, the company actively applies international production and management processes like ISO 9001:2008, HACCP and cGMP, as well as international standard certifications of Europe and the United States like FDA, FCE and SID to its beverage product lines. Each Bidrico product is placed under a very strict testing process to ensure quality and safety to human health before being launched on the market.
Specially, the company at all times attaches importance to training human resources, enhancing the capacity of executive staff members, and improving professional skills of workers, who are directly involved in production processes that turn out high-quality, hygienic and healthy products for consumers.
So far, Bidrico is one of a few Vietnamese beverage businesses to possess many well-established drinks brands and serve a wide range of consumers like Yobi pasteurized yogurt, A*nuta fruit juice, Red Tiger energy drink, bird's nest drink, winter melon tea, and RESTORE Vitamin water. Together with its nationwide distribution system, Bidrico products are exported to over 15 countries and territories in the world and actively competing with world-acclaimed brands in these markets.
Anh Dao
Vietnamese
