Thien Thanh Tea, branded Nai Vang (Golden Deer), is tied to the formation of the B'Lao tea area from the very first day. Over 45 years of continuous study and development, Thien Thanh Tea Co., Ltd has introduced many traditionally flavoured teas like jasmine tea, lotus tea and chloranthaceae tea, as well as newly flavoured tea like pineapple tea, ginseng tea and winter melon tea.
Thien Thanh Tea has produced scented tea since 1945. The tea was mainly exported to other nations or supplied to the Royal Family. After two devastating wars, scented tea production faded away. After 1975 when peace was restored, scented tea successors gradually restored and developed the specialty tea until now.
Mr Tran Dai Binh, Director of Thien Thanh Tea Co., Ltd and Chairman of B'Lao Tea Association, said that Nai Vang-branded Thien Thanh Tea is attached to the history of B'Lao tea region. From traditional tea like green tea, herb-scented green tea, jasmine tea, chrysanthemum tea, lotus tea and grapefruit tea, the company researched and developed new product lines after 1983 when trade was liberated. But, in 1995, Thien Thanh Tea lost its Nai Vang brand to a company in a central province. The brand dispute prolonged three years (1995 -1998) and the brand name was returned to Thien Thanh Tea.
With its carefully controlled tea bud and leaf plucking and processing, Thien Thanh Tea launched premium-quality tea with unique scent and taste onto the market. To improve productivity and product quality, the company upgraded and modernised its production infrastructure works. The firm invested VND4 billion to build a tea processing line with a daily output of 200,000 teabags. Thien Thanh Tea regularly trains its workers of production processes, quality, safety and hygiene requirements to raise their awareness in these matters.
In addition to traditionally flavoured tea like jasmine tea and lotus tea, the company has introduced a lot of tea brands onto the Vietnamese market for various consumers. Its typical products include pineapple tea, ginseng tea and winter melon tea. The company’s products are sold across the country.
In 2010, to meet new market demands, the company produced green tea pills and green oolong tea for Vietnamese connoisseurs. Director Binh said the company had a total of 22 products in six categories (pineapple, lotus, jasmine, chloranthaceae and oolong) on the market in the 2010-2013 period, with its unique and delicious flavour, Thien Thanh tea has asserted its strong position in the heart of consumers.
With its intense passion plus superior production processes, Thien Thanh Tea has created its own style and mark for tea products and found a strong foothold on the market. In the future, the company will seek ways to export its products to the world market.
Han Luong
Vietnamese
