Gold Coin/AFC- Brand Calibre Affirmed in Feed Industry

Gold Coin Group’s investment and business strategies in the world in general and Vietnam in particular are long-term and comprehensive. We anticipate that difficulties on the Vietnamese market in recent years are only temporary and short-term. In the long term, the livestock industry and animal feed production in Vietnam have a relatively high growth rate, averaging 6 percent a year. Vietnam will be a leading feed producer in ASEAN in the near future. Therefore, Gold Coin has recognized Vietnam as a high potential market for medium and long-term investment and this strategy does not change. Specifically, in 2014, although difficulties of the livestock industry considerably impacted business and production operations of feed companies, Gold Coin/AFC still inaugurated the second plant with an annual output of 300,000 tonnes in Hai Duong province in that context. This plant is equipped with the most modern technology in Vietnam. Production lines made by Buhler AG of Switzerland and important storage equipment imported from Flowers Brock Company of the United States are automatically operated by Wincos software engineers from Gold Coin to create products oriented by Gold Coin Group. This investment strategy is also aimed to help Gold Coin/AFC to sharpen its competitive edge, boost development, sustain growth, and substantiate its brand name on the Vietnamese feed market.

 

At present, there are hundreds of feed producers with different brands and price levels in Vietnam. But our products have always been chosen by farmers. Gold Coin/AFC currently holds the third largest market share in northern and central markets.

 

Gold Coin/AFC builds up its name on the market by supplying high-quality products and closely collaborating with breeders. During more than 10 years in Vietnam, Gold Coin Group has focused investment for sustainable development in the country. The group with its member AFC, has affirmed its position on the market with a world-class calibre foreign enterprise and a deep understanding of the Vietnamese livestock industry. The company's main products are livestock forages and poultry feeds, of which 65 percent of output is pig feeds and 35 percent is feeds for poultry and other livestock. All input materials are carefully selected and strictly managed, while modern equipment and technologies are operated by well-trained staff. Gold Coin/AFC products not only fully meet feed nutrition requirements for rapid growth, but also create high-quality meat. Fed by the company’s organic feeds, livestock has higher selling prices than that reared with feeds made by other firms. In addition, another competing advantage of Gold Coin/AFC products over other brands is that animals have better health and immunity, thus helping farmers spend less on medicines. Besides, the rate of converting AFC feeds into livestock meat is higher than that of other brands, hence ensuring higher economic efficiency for farmers.

 

As I said above, AFC is a member company of Gold Coin Group, a multinational concern with over 60 years of experience in agriculture and animal feed production. We always endeavour and pledge to introduce the best feeds to the market to bring the highest economic efficiency for farmers.

 

To build the trust of Vietnamese farmers in Gold Coin, we will continue to invest in modern production equipment and apply the most advanced research results from the parent company and modern scientific management system to create premium products with reasonable prices to bring the greatest benefits for Vietnamese breeders. Currently, Gold Coin/AFC is a Top 10 animal feed producer in Vietnam. The firm plans to build the fourth plant in central Vietnam in late 2015, and the fifth facility in southern region in 2016 and 2017, to become one of the three largest animal feed producers in Vietnam.