“Work to the end and do the best to generate unique identities of every project, thus bringing high effect to the company and benefits to the community. That is the virtue of a person living on real estate business.” Always sticking to that philosophy, in the past eight years, HUDLAND Real Estate Investment and Development Joint Stock Company (a member of Housing and Urban Development Corporation - HUD) has affirmed its position as a professional investor and gradually become a well-reputed real estate brand name on the northern market.
Harmonisation of utilities and living space
Customer satisfaction is the measure of brand name. The hard-nut-to-crack issue for any real estate firm and each has different answers for it. But, HUDLAND quickly finds out the right answer as the company has identified the key point: Idea of products is above all. HUDLAND always regards customers as the centre and places itself in the position of customers to work out appropriate objective and solutions.
Right from design concepts, HUDLAND not only cares about the overall of project but also looks into every detail while actively updating new trends in the country and in the world to apply to products. So far, HUDLAND has successfully carried out many projects in that fashion. Typical projects are Palm Garden villa area - a green residence looking like a peaceful and affluent northern countryside village and carrying modern amenities in the heart of Hanoi, or Green House project with modern spaces and amenities. The work won the Green Architecture Award from the Vietnam Association of Architects in 2011.
Like a source of running fountain, those design ideas are translated into the 18-ha Le Thai To New Urban Zone by HUDLAND in Bac Ninh province. Invested with synchronous technical infrastructure, convenient traffic system and a new green living space, villas and semidetached houses are arranged in harmony with modern design, utilities and open space. These are the remarks by residents there.
Following this success, with the support of HUD Corporation and Bac Ninh province, in 2015, HUDLAND invested in a similar model in Section B of Le Thai To Urban Area - Bac Ninh. This is a confident mixture in planning and designing. This is a harmonious mixture of the surroundings (of villas) with the dynamism and modernity (of commercial streets) and the neatness and tidiness (of social housing zone). Director Pham Cao Son said the project targets at market segments, not only for well-off people but also for middle and low-income people. This is also the corporate social responsibility that HUDLAND heads for.
Steady progress, sure win
With its “steady progress, sure win” business philosophy, since its inception, HUDLAND has chosen a right way to go. This helped the company to stand firm on the real estate market even in the rough times. Capital and assets have been accumulated steadily while transparency is enhanced. HUDLAND is determined to become an investor with a good-performing listed stock by offering high-quality products and applying ISO 2008-9001 quality management system.
In recent years, HUDLAND has won a lot of prestigious certificates from ministries, central agencies, business associations and enterprises like Top 20 Famous Brand - Competitive Brand in 2015, Strong Brand in 2014, Top 30 Stock on Hanoi Stock Exchange (HNX), Trusted Construction Brand Certificate 2014, Top 500 Vietnam Taxpayers in 2012, 2013 and 2014, and Top 500 Largest Vietnam Enterprises 2014.
The awards are not only the recognition of efforts but also prove the fact that HUDLAND creates differentiated customer-centred products.
Shared interests
The success of a business is expressed not only by business achievements but also by corporate social responsibility and sharing.
HUDLAND has first and foremost cares for employees and their families. Besides, every year, HUDLAND spends a lot of money to support disaster victims and policy-benefiting families, fund heart surgeries for children of Vietnam Coast Guard, raise money for Hoang Sa and Truong Sa islands, sponsor running tournaments called Bac Ninh Newspaper Cup in Bac Ninh province in 2014 and 2015, and do a lot of other social security activities.
Those who know and understand HUDLAND during the past 8 years have a total confidence in this young, prestigious and responsible company. Director Pham Cao Son said: “In the mindset and viewpoint of the Board of Management, Every work bears imprints of conscience and knowledge. We always strive to pursue sustainable development, from work quality to operating strategies and brand development to create a powerful and constant-developing HUDLAND.”
Tran Trang
Vietnamese
