Minh Long I - Confident, Shining Brand

 

To develop strongly and stably under any economic conditions, Minh Long I always focuses and promotes its strengths but the core is still three interacting factors: Right development and investment strategy - Capable, dynamic, professional and enthusiastic employees - Effective business management system. The today success of Minh Long I comes from its meticulous preparations, with right development orientations and strategies, and its care for general interests. Especially, in the production and business operations, Minh Long I is always active, determined and conscious that it must create quality products at affordable prices to win the trust of clients. With its constant efforts, the company’s products crafted and fired at high temperature according to European standards. Outstandingly, the company uses clean, environment-friendly technologies - a harmony of nature and energy saving - to make these products.

 

Additionally, Minh Long I has many attractive after-sales policies which are trusted and appreciated by customers. The firm’s products have been sold nationwide and exported to many countries like Germany, France, Japan, the Netherlands, Czechoslovakia and the United States. Many unique products of Minh Long I have been chosen by the country as gifts to present more than 40 heads of state around the world, including the Pope, US President, Chinese Party General Secretary, and Japanese Emperor.

 

To serve clients quickly and conveniently, Minh Long I always has two parallel distribution systems with appropriate pricing policies, depending on product lines. In addition to traditional distribution channels, which are luxurious showrooms, Minh Long I also has a door-to-door distribution system to reduce distribution costs and selling prices. On the other hand, the company’s strength lies in skilled, experienced technicians, artisans and workers capable of quickly acquiring advanced technologies. This workforce has made the today success and credibility of Minh Long I.

 

Minh Long I Ceramics is one of a few Vietnamese brands to make a global business presence very soon by accessing supermarkets. In the domestic market, Minh Long I has a Minh Sang Plaza covering over 3,000 square metres, seen as a "museum of ceramics" in Binh Duong province. This place not only sells and exhibits unique products, but also leads customers into poetic stories of a family line devoted to ceramics as a way of promoting the vivid culture from every product.

 

Remarking on opportunities and challenges of the Vietnamese ceramics industry as the Trans-Pacific Partnership (TPP) comes into effect, General Director Ly Ngoc Minh said, “It is not just now, but we have long prepared for export markets and gradually made inroads into choosing markets like the US, Europe and Japan. We are expanding to Russia. Currently, two factors that decide buying decisions of customers are product quality and product prices. With the deep understanding of these two factors, Minh Long I will focus on improving product quality and applying cost reduction measures to create products with reasonable and competitive prices. Being good but cheap is always a contradiction that any businessman will have to face and solve to have more opportunities.

 

To prepare for this integration, we have launched a "3-in-1" Ly's Horeca product line with superior properties to rival products on the market. Ly's Horeca is designed and made for hotels, restaurants and chic cafes for those who want to be “like the No. 1” in their parties. Grasping those rules, Minh Long I will catch market trends to provide best products for the customers.

 

Apart from business development, Minh Long I always attaches much importance to building and developing corporate culture as this is a golden factor to the success of the company. General Director Ly Ngoc Minh said, “In apparel, with market and business development, building corporate culture is an essential task as it expresses leadership and working attitudes of the company for the highest efficiency. We clearly define that culture is a solid foundation to the success and growth of a company. On the other hand, corporate culture is also seen as a mirror of successes and responsibilities of such company to its employees, the community and the society. With the principle of doing business together with upholding community responsibility, Minh Long I always pays due attention to the community by sharing interests and actively participating in social welfare programmes, aimed to help less fortunate people have a better life and happiness.”

 

As the main sponsoring company for the "Golden Spoon 2014 - 2015" Programme, he could not hide his joy and happiness with the results it generated. He said “Cuisine culture has become an important factor in tourism development. In this context, tapping gastronomic values to attract more tourists is a major concern of authorities. International tourists are very keen on exploring rustic dishes of Vietnam such as noodles with baked meat, noodles with meat rolls, and noodles with dried beef salad because these dishes help them understand more about everyday life, explore cultural beauty, customs and habits of people living in the place they visit.

 

Moreover, cuisine is no longer a supporting element of merely dietary needs, but it has become the purpose of tourism. In fact, many travel companies around the world have successfully organised culinary tourism programmes at their destinations and Minh Long I wants to be part of that development. The success of the "Golden Spoon" Programme is not only for Minh Long I but also positively contributes to society. The programme not only leaves good impressions but also goes deep into the daily life and encourages people to take care of their health and dietary regime.