Secret to Make the Name of ABC Bakery

As a confident, enterprising and sensitive man, entrepreneur Kao Sieu Luc, with over 30 years of experience in the bakery industry, founded ABC Bakery in 2007 and made it a strategic partner of many international fast food chains in Vietnam, as well as famous supermarkets and convenience stores. He always defines that product quality, price and service fashion are the key to win the hearts of consumers, and that sharing for common development is an element that makes the brand value.

 

With his experience, Kao Sieu Luc found out that “The market is constantly changing and requiring us to have sufficient strength, experience, wisdom and ability to be the winner. For my part, as the chairman of the World Bread Association, I always keep learning from my international friends whenever I have an opportunity. How to make breads more delicious, how to operate machinery and equipment more efficiently, and how to apply automated systems more effectively concerns me all the time.” Applying automated production lines helps the company reduce costs and manpower while ensuring increased productivity and product quality, thus creating advantages for ABC Bakery in the context of fierce competition on the market.

 

From this perspective, ABC Bakery has constantly repaired and upgraded its store and factory system to meet international standards to create the best products and assert its name on the market. Currently, ABC Bakery is running a large-scale bakery and is completing a new one where 70 per cent of machinery is imported and 30 per cent is self-made. Besides, never accepting a defeat, “King of Bread” Kao Sieu Luc always requires all products to be made perfect. High requirements and discernments in the business help his company easily conquer the market. Therefore, he spends most of his time and dedication in bakeries, although his employees are working there.

 

In addition to improving product quality, ABC Bakery attaches much importance to service. These factors, coupled with the endeavours of the “King of Bread” and the consensus of all employees, have enabled ABC Bakery to have a desirable client list comprising world-renowned international fast-food chains, coffee houses, supermarkets and convenience stores like Aeon, FamilyMart and Circle K. Moreover, ABC Bakery has exported its products to Japan, Australia, the UK, South Korea and Hong Kong. In the coming time, the company will expand its exports to Japan and South Korea. This will be an important platform for ABC Bakery to further affirm its leading position in the pastry industry.

 

 

To reach its current success, ABC Bakery underwent an arduous journey. Kao said, “Success is not simple but it is hard to get.” However, he does not hesitate to share his secret of success with everyone. He explained that “30 years ago, I found it very difficult to make a cake. When I stayed in foreign countries, people there were willing to teach me anything I wanted to. That is why I always want to share what I have after I returned to Vietnam.

 

In my opinion, sharing is inheriting. A worker with an upgrading of knowledge is extremely valuable to the business. Mutual interests are a must for a long-term companion. Don’t be afraid of showing your secrets on fears of seeing they set up their own business after they acquire the secret because there are many bonds much more valuable than money.

 

He also found that many local companies are pessimistic about the advent of foreign brands but this is a law that we have to accept. In fact, they should be optimistic because Vietnam is growing very fast and this is an opportunity for self-improvement. Therefore, we should see those competitors as potential partners who we can share companionship, interests and development with.

 

Song Thanh