After 12 years of construction and development, Samnec International Corporation has become a strategic partner for world-leading electronics and computer brands like Samsung, LG, Panasonic, Sony, TCL, Toshiba and Hitachi in 28 northern provinces and cities with six branches and 1,500 agents. Its revenue has grown annually 30 per cent on average, reaching VND4,862 billion in 2015. Currently, Samnec is ranked 94th out of the Top 500 largest private enterprises in Vietnam and is among 119 first companies in Vietnam to be granted the Integrating and Developing Enterprise Award since Vietnam officially has become a member of the World Trade Organisation (WTO) - an award bestowed by the Vietnam Enterprise Integration and Development Council on March 15, 2008. Based on its system developed in the past years, Samnec is determined to become the No. 1 consumer electronics distributor in Vietnam in the next three years.
SAMNEC was born as meagre as a Phu Dong shoot
Grown up as fast as the talented Saint Giong
Treasuring a fervid love with people in the Land of Port
As hot as the colour of flamboyant flower on the Vietnamese sky
Founded in 2004, Samnec has now become a leading retailer of consumer electronics in Hai Phong City and a leading distributor in northern Vietnam. The firm always operates in the light of the slogan “The prestige of the company is a resource essentially treasured to have customers - The company cannot prosper without protecting the rights and interests of customers and partners.” The company’s operations are based on three directions.
Firstly, the company has appropriate orientations, clear business and product development strategies, and improves product and service quality by raising the level and content of grey matter and high-tech services.
Secondly, the firm constantly upgrades professional qualifications and expertise for employees, has policies to increase incomes and career and promotion opportunities to strengthen the loyalty of employees and attract high-quality human resources.
Thirdly, the corporation has always upholds internal resources, creativity and entrepreneurship, while conducting research and development on new methods of distribution, warranty and access to major product brands.
Samnec is a long-term partner of most multinational corporations since its inception 12 years ago. Its employees have high professional qualifications and deep knowledge of business culture, practices and laws in the country and the world. The concern has become a leading strategic partner for leading corporations and brands in the world and in Vietnam as well. Besides, Samnec has expanded strategic cooperation relations with leading manufacturers such as Samsung, Sony, Toshiba, LG and Panasonic. This is also a foundation for long-term and sustainable cooperation.
Besides, Samnec is always committed to exercising corporate social responsibility. Samnec has participated in many scholarship, poverty support and thanksgiving programmes or provided relief for disaster victims.
To market its 12th year of continuous development, Samnec has expanded its relations with domestic and international strategic partners to introduce more practical, effective and easy-to-apply instruments for the corporation to improve corporate governance in the process of economic integration and development.
“According to its development vision, Samnec is determined to become the No. 1 distributor and retailer of consumer electronics in Vietnam in the next three years by introducing practical solutions successfully applied in the world and specifically optimised for Vietnam market,” said Mr Dang Minh Son, President of Samnec International Corporation.
Talking about the secret of success, he said, “Since its establishment, Samnec has attached great importance to creating, protecting and developing its brand name together with other important works. A company may have various different intellectual properties, but branding is one of the most important and decisive assets to its overall business operations in the present time and in the future. Creating a good brand, registering for protection, building and develop it in a well-designed manner will help the company to develop business operations by raising its competitiveness and attracting more customers. Depending on its capacity, a company should have a specialised intellectual property team or department assigned to protect and develop the brand and even franchising if possible. Successes of international and Vietnamese companies have proven this.”
Vietnamese companies have endeavoured to build and protect their brand names in recent years. And, in my opinion, they should focus more on branding, especially small and medium-sized enterprises (SMEs). I also hope that Vietnamese companies in general and retailers in particular will advance branding and property protection. In the current context of inflationary economy, companies must weigh up many issues before making the best investment decision, but they cannot stop building and protecting its brand name, not only in domestic markets but also in the world. They must try to avoid having their brand names compromised by registering for protection and establishing ownership rights.
Duy Anh
Vietnamese
