Golden "Keys" to Success

With outstanding achievements in the "management process for competitiveness enhancement", Sao Mai Group is named among 19 firms with the fastest growth rate, 500 largest enterprises and 1,000 largest tax payers. These impressive results are attributed to a strong passion and high ambition to reach new goals.

Unceasingly promoting and enhancing Vietnam’s expertise
Its 20-year journey is marked with various significant construction projects, illustrating the ambition and dreams of young Vietnamese people. Currently, Sao Mai is running 100 projects nationwide, with a total investment of VND20,000 billion. Sao Mai is a symbol of the prosperity of Vietnamese people.

Sao Mai has been shining brightly for the past two decades as it is called Sao Mai or morning star. The company is the resonance of a process of establishment, creation and apprehension. The 20-year development journey has witnessed relentless efforts of innovation, achievements and development of the company and its contribution to the community and society. With a good will and courage to apply new innovation technology, the company will develop significantly and sustainably in the long run.

The ideal model behind the group specialising in many areas is a process of research, experiment and finding out how to be different. The people of Sao Mai have been continuously striving to bring the best value to the community. This proves the strong management capacity and vision of the leadership of Sao Mai. Sao Mai has recruited the right people and allocated them to the right positions. The group has focused on improving its human resource quality through in-depth training courses to help the workers adapt to the changes of the market economy and global integration. Besides, the group has adopted policies to attract talents such as attractive salary, bonuses, working environment improvement, social insurance, health insurance, and policies to support employees in difficult circumstances. This has helped Sao Mai recruit and keep the right people, even in the tough economic situation when many enterprises had to cut their workforce.

Solidarity and discipline
"Business is difficult to develop sustainably without solidarity and discipline. This philosophy has been executed throughout the development process of Sao Mai. This has enabled the group to manage more than 16 member companies across the country," said Mr Truong Vinh Thanh, Vice CEO of Sao Mai Group.

Indeed, this philosophy has driven the group to overcome the challenges and generate the gorgeous outcomes. Because in an enterprise of solidarity, the colleagues will have each others' love and support. If a staff member considers the workplace as their second family, this will encourage them to strive for the growth of the company.

Conversely, if a business that does not know how to unite their staff will cope with the conflicts that decrease the productivity, creativity and performance. A business is described as a boat. If people on the boat join hands to create an incremental capacity, it will go faster and further. This philosophy has been enforced throughout Sao Mai from the beginning.

The philosophy has enabled the staff to be aware of what they are doing and is required to reach the mutual goals. At Sao Mai, no cigarettes are found, which is not an easy job. This also is an example that demonstrates the strict discipline of the company.

Thanks to the solidarity, discipline and good recruitment, Sao Mai has achieved many successes and created more products to help improve living standards and social prosperity.

Tran Kiet