Saigon Song Hau Beer Trading JSC Confidently Affirming Position

Saigon Song Hau Beer Trading Joint Stock Company is one of 10 dynamic members of Sabeco Trading Co., Ltd (Satraco), a member of Saigon Beer - Alcohol - Beverage Corporation (Sabeco). The company is responsible for selling Saigon Beer products in Mekong Delta provinces and cities. After 10 years of operation, with the sensitivity of the Board of Directors and the determination and unanimity of all employees, Saigon Song Hau Beer Trading Joint Stock Company has given an extended hand to make Saigon Beer a popular beer brand of Mekong Delta customers.

Ms Khuu Kim Xuyen, Director of Saigon Song Hau Beer Trading Joint Stock Company, said, the company’s distribution system with over 100 agents and over 10,000 retail outlets has reached every corner of southern Hau River provinces. In the past year, the company has mobilised all resources to invest in facility modernisation, build warehouse systems and working offices for five branches in Soc Trang, Bac Lieu, Ca Mau, Kien Giang and An Giang provinces to meet long-term business development requirements. At the same time, the company has focused on investing in restaurants to boost Saigon beer sales.

Saigon Song Hau Beer Trading Joint Stock Company always sticks to the “right person, right place, right time” principle to deploy its personnel, particularly when the company has many young, dynamic employees, to create an active, scientific work place. The firm also attaches much importance to training employees to help them take on new tasks well. In addition to its efforts to improve package designs and raise product quality of Sabeco Corporation, Saigon Song Hau Beer Trading Joint Stock Company also puts a premium on enhancing service quality and serving customers, particularly end users. Knowing customers’ demands and tastes, the company can effectively control sales and revenues. By collecting customer feedbacks, the firm is committed to upgrading quality management, measurement and analytical systems to increase customer satisfaction and perfecting management processes according to the ISO 9001: 2008 standards to every agent.

With its region-wide distribution system, the company’s beer sales surged from 34.548 million litres in 2006 to 202.420 million litres in 2015 and 206.5 million litres in 2016.

Director Khuu Kim Xuyen said, the Mekong Delta region with a large population, featured by high concentrations in economic zones, industrial zones and new urban zones, will be a potential market for Saigon Song Hau Beer Trading Joint Stock Company to increase its market share and sustain development. The competition in the Nine Dragons land is becoming fiercer and fiercer because of the advent of new foreign brands. This is actually an obstacle to the company’s development. “Luckily, we have a well-established Saigon Beer brand created 140 years ago. Consumers tend to use their familiar and favourite Saigon beer. Sabeco and Satraco provide every favourable condition for Saigon Song Hau Beer Trading Joint Stock Company to exert its internal resources while the company’s employees are always united for a common goal of company development. The company’s distributors are also strong enough to meet with development requirements,” she said.

In proportion with upward business performances, Saigon Song Hau Beer Trading Joint Stock Company sets great store by improving material and spiritual life of employees. As a result, the average monthly income of an employee has increased significantly, from VND3 million in 2006 to VND13.5 million now. This strengthens the engagement and confidence of employees in the company development.

In addition, the company is very active in social security activities like funding charitable programmes, building charitable houses, granting scholarships to poor students with outstanding study records.

Hoang Lam