4:17:03 PM | 7/4/2023
On July 4, 2023, Bloom., the country’s first-ever global innovation centre for food and beverage industry, launched today, is set to revolutionise the industry through its innovative and cost-efficient product creation model.
Mr. Adolfo Orive – President & CEO of Tetra Pak made a speech at the ceremony
The inauguration ceremony was attended by the Ambassador of Sweden to Vietnam Ms. Ann Måwe, Mr. Pham Hong Quat, General Director of the National Agency for Technology Entrepreneurship and Commercialisation as well as senior leaders from renowned food & beverage companies in Vietnam.
“The Bloom innovation centre signifies our long-term commitment to Vietnam, contributing to the nation's innovation and transformation targets as well as unlocking the immense potential of the local food and beverage industry,” said Eliseo Barcas – Managing Director of Tetra Pak Vietnam.
Bloom. is designed to offer food and beverage (F&B) brands an accelerated route for converting their ideas into tangible concepts and facilitating small-scale production for market testing, seamlessly transitioning to mid, large, and mass production.
Bloom tour
“Innovation is crucial for F&B brands to stay ahead in a rapidly evolving market with growing demands for nutritious, healthy, and sustainable products. It is not easy for F&B players to do this in the needed speed and cost efficiently,” said Johan Boden - CEO of DenEast Vietnam. “Smaller brands require more expertise and investment for large-scale equipment while established brands face production disruptions and lack dedicated facility for micro innovation.”
Leveraging on Tetra Pak’s cutting-edge technology and end-to-end expertise, coupled with DenEast’s manufacturing capabilities, Bloom can effectively tackle these challenges for brands of all sizes. It offers remarkable flexibility, efficiency, shortened time-to-market, and eliminate the need for equipment investment, all conveniently located in one place.
Bloom. is the first-ever global food and beverage innovation center in Vietnam
The innovation centre can cater to the needs of food and beverage brands not just in Vietnam, but across the region and further parts of the world.
“With Bloom, our ambition is to drastically shorten product creation cycles, reducing them from years to months. Here you can have your new product in small batches faster than ever before,” said Eliseo. “One of the key advantages of using Bloom’s services is that you can bring your innovation to market at an extraordinary pace without the need to making significant financial investment in equipment.”
Bloom. is currently opened for enquiries via Bloom.InnovationCenter@tetrapak.com.
B.H (Vietnam Business Forum)
Vietnamese
