Advertising Vietnamese Tourism on CNN Channel
Permanent Deputy Prime Minister Nguyen Sinh Hung has agreed on the proposal by Vietnam National Administration of Tourism to advertise Vietnamese tourism on CNN TV. Vietnam’s tourism spot will air on CNN 13 times a week and 2 times a day at peak time. CNN will air the Vietnamese tourism ad 182 times in total.
The Vietnam National Administration of Tourism and Ministry of Culture and Information will be responsible for the planning and content of the ad on CNN. Finance will be from government expenditures on trade, investment and tourism promotion activities in 2007.
Giang Tu