US$ 2.6 million Invested in Golden Gate Trade Services JSC

10:59:10 AM | 7/15/2008

On July 14, in Ho Chi Minh City, Mekong Capital announced that the Mekong Enterprise Fund II, Ltd. has committed to invest US$2,600,000 in Golden Gate Trade Services Joint Stock Company, the company that operates the successful Ashima hotpot restaurant chain. This is the seventh investment of the Fund.
 
Mr. Dao The Vinh, the CEO cum Chairman of Golden Gate said &ldquoAfter a period of time, we have managed to expand from 1 restaurant to a nationwide chain and mushroom hotpot has become a favorite cuisine. We found Mekong Capital a credable partner to help us to grow sustainably. Mekong Capital not only funds the Company but also supports our Company with strategic consultancy in many management fields such as human resources, restructuring, management practices and corporate finance. These are the key factors that makes a Company grow sustainably in the current changing and fiercely competitive market.&rdquo
 
Mr. Chris Freund, Managing Director of Mekong Capital said: &ldquoThe founders and management team of Golden Gate have done an extraordinary job at rapidly establishing Ashima as the leading hotpot chain in Vietnam. Differentiating themselves from other restaurant chains, they have built a company with the management capacity, and tematic processes, which provide a foundation for the company to continue to new restaurants at a rapid rate. In Golden Gate, we see an unusually strong commitment to continuously developing their management tems and the capabilities of their management team.&rdquo
 
Golden Gate Trade & Services Joint Stock Company was established in August 2005 by three entrepreneurial fris in the mid-30s who also form the Company&rsquos management team.
 
The Company is now recognized as the pioneer and the top mushroom hotpot restaurant company in Vietnam under the Ashima brand. Their own unique selling points are reflected by a new cuisine concept together with a distinguished service manner. As of June 2008, the Company has 7 Ashima restaurants in Hanoi, Ho Chi Minh City and Hai Phong.
H.Ly