Vietnam Launches Tourism Logo-slogan Design Contest

THe Vietnam National Administration of Tourism on August 24 launched a design contest to find a tourism logo-slogan for the national tourism program in the 2011-2015 period. The contest aims to attract more foreign tourists to the country.

 

Entries should reflect the appeal of Vietnam tourism with harmonious colors, leave a deep impression on viewers, and they should not be similar to any slogans or logos that have already been used in Vietnam or anywhere else. The entries should also be presented in both Vietnamese and English.

 

The contest is open to professional companies, organizations and individuals in the fields of brand building, logo-slogan design, marketing and tourism consultancy at home and abroad.

 

Entries should be sent to headquarters of the Tourism Market Department, or emailed to slogcontest@vietnamtourism.gov.vn. The contest deadline is December 15, 2010.

 

First prize is VND50 million (around $2,600) and second and third prizes are VND30 million (around $1,600) and VND20 million (around $1,000), respectively.

 

Vietnam tourism’s slogan for 1999-2000 was ‘Vietnam – The Destination for the New Millennium’; ‘Welcome to Vietnam’ was for 2004-2005 and the current slogan ‘Vietnam – The Hidden Charm’ is for the 2006-2010 period.

 

Under the 2010-2020 national tourism development program, tourism is being considered a major economic industry which brings significant income to the country, creates more jobs and contributes to a shift in the economic structure. (The People)