Officially set up in 1983, after 30 years of construction and development, Song Be Rubber Co., Ltd (SORUCO) always meets expectations of the authorities of Binh Phuoc province. With the continuous efforts of the entire staff, SORUCO has successfully fulfilled its tasks, created jobs for local workers and played an important part in the provincial socioeconomic development.
Currently, SORUCO’s main product is SVR 3L latex, primarily for export to European and Asian nations. In 2012, due to consequences of economic crisis, SORUCO faced numerous obstacles like higher input prices leading to the increase in product costs, aging rubber trees and complex weather. Nevertheless, the company still exerted all measures to maintain production and development, actively sought new markets, and guaranteed product quality to promote its name on the market. Its constant effort eventually brought in positive effects. SORUCO produced 3,600 tonnes of latex valued at VND440 billion in 2012, raking in a gross profit of VND77 billion and paying a total of VND81.8 billion to the State Budget. Currently, the firm has 1,284 employees who earn average monthly salary of VND10 million.
To build and position a brand name on the market, each company has its own strategy and direction. SORUCO defines that brand name is positioned by product quality: “product quality is the key to build up the prestige on the market.” Since its inception, SORUCO has studied and built quality management systems. Its SVR 3L latex meets TCVN 3769:2004 standards. Besides, the firm has built ISO 9001:2008 quality management system since 2004, certified by AFNOR (France); thus, its products have stable quality. SORUCO also applies ISO/IEC 17 025 system for quality management department.
The company sets store by production technologies. It frequently upgrades to the most advanced latex production technologies. Its SVR - 3L production lines are among the most modern, supplied and installed by Golsta Group of Malaysia. SORUCO has focused on training its personnel to efficiently run production lines.
Apart from its efforts for improved product quality, SORUCO attaches particular importance to expanding rubber growing areas which reached 324.54 hectares in 2009, 1,086.4 ha in 2010, 1,184.47 ha in 2011, and 787.15 ha in 2012. Besides, breeding selection is also an important of task for the company as it determines productivity, output and quality.
Speaking of the operating difficulties SORUCO faces, General Manager Do Quoc Quyt said that the current volatile economic situation, tightened bank credit, and declining rubber prices in the midst of increased fuel, input and electricity prices directly affect the company's operations. Some projects had to be halted in 2013 like Suoi Doi Urban Residential and Commercial Services Complex. Against this backdrop, SORUCO expects State support for the rubber industry as other countries like Thailand and Malaysia have done.
In the coming time, SORUCO will invest to build a new rubber processing plant in Nghia Trung plantation. It also maintains the ISO 9001:2008 quality management system for office, factories and Minh Thanh and Nha Bich farms, applies ISO/IEC 17025 to quality management department, and enhances internal control. SORUCO also strives to increase rubber planting areas in affiliated units.
Hoang Lam
Vietnamese
