METRO Cash & Carry looking for METRO Community Star 2014

 

“Small businesses such as restaurants, kiosks, cafés or bistros are often an important focal point in the community: they support local events, get involved in social and ecological projects or are simply central places where residents can come together and exchange notes,” explains Mr. Philippe Bacac, Managing Director, METRO Cash & Carry Vietnam. “With the “METRO Community Stars 2014” award we are putting the spotlight on people who usually does not get the recognition that big companies enjoy. But these business owners make a lasting contribution to integration in the community as entrepreneurs and role models.” The leading international self-service wholesaler is honouring social and ecological commitment and entrepreneurial spirit to motivate other business owners to get more actively involved in their local community.

 

From April to June 2014, all self-employed entrepreneurs can apply online at www.metro.com.vn – including mobile devices – or at any METRO wholesale store. All they need to do is submit a short portrait that describes their social or ecological commitment. All submissions will be presented both on the METRO Cash & Carry website and the associated Facebook page. There contestants for the title of “METRO Community Stars 2014” can also upload photos and videos to attract votes. Eventually, all visitors to the website have until 22 June 2014 to select the best contributions.

 

“What is important for us is to involve the public in the selection of the winners because social commitment by the businesses primarily benefits the local people,” says Mr. Bacac. “And the better the participants are connected with their community, the higher their chances of winning.” The shortlisted participants with the most votes will be assessed again by an independent jury before the 15 winners are ultimately announced in August.

 

The “METRO Community Stars 2014” award underpins METRO Cash & Carry’s aspiration to boost the economic success of independent entrepreneurs in the long run. “For us, long-term, trust-based customer relationships are the key to success, and this is also the core message of our brand message “YOU & METRO,” explains Nguyen Thanh Tam, Brand & Communications Manager. “Only those who invest ambition, creativity, tenacity and unwavering passion in their business and meeting the needs of their customers can grow in the long term.”