British American Tobacco Launches 2013 Sustainability Summary Report

 

Nicandro Durante, Chief Executive of British American Tobacco, explains the concept of shared value: “It’s about creating shared value and making sure that what we do as a business doesn’t just benefit our shareholders, but can also have a much wider, positive impact for society.”

 

One of the key topics covered in the report is British American Tobacco’s long-standing commitment to harm reduction. Specifically, how the company is developing tobacco and nicotine products that offer a less risky alternative to conventional cigarettes. This is an area of future growth for the business and can also have a major, positive impact on public health. British American Tobacco launched its first e-cigarette, Vype, in the UK in 2013 and the report details further products under development, such as a new nicotine inhalation device and heat-not-burn products.

 

Highlights in the report include the planting of over 170 million trees in the last six years as part of the Group’s afforestation programmes and over £25 million invested in community projects focused on sustainable agriculture in the last six years.

 

The report details British American Tobacco’s views on regulation and commitment to transparency and its work with global partners and investment of over £50 million in 2013 in the fight against tobacco trafficking. It also includes the Group’s responsible marketing practices and youth smoking prevention activities and the significant progress made in reducing the Group’s environmental impact having achieved a 45% reduction in carbon dioxide equivalent emissions from its year-2000 baseline.