With 90 percent of its products sold in the Japanese market, the New Wind Seafood Co., Ltd always focuses on the processing technology renovation to increase product quality, as well as promoting the research and development of new product lines to meet the market's diverse needs.
To meet needs of fast food of most of the Japanese who are busy and have no time to cook, New Wind Seafood Co., Ltd mainly exports to Japan products such as fried shrimps and vegetables that can be used without adding any other spices. Mr Nguyen Hai Trieu, President & CEO, who shows much interest in the Japanese working style, said: "Japanese enterprises are famous for their high and strict demands and they also consider carefully in business transactions, especially in choosing business partners. This feature may cause difficulties for Vietnamese enterprises initially, but for those who have reputation and provide high-quality products will certainly build up a long-term partnership with this potential market. Under any circumstances, Japanese firms always faithfully perform contracts, so we feel secure when doing business with them. In recent years, New Wind Seafood has operated quite favourably and increased sales over the years, especially in 2008 as it reached the highest sales of US$13 million. But since 2009, this figure tended to slow down until Japanese market recovered and company’s orders gradually increased in September, 2013."
Understanding that Japanese consumers have high quality and food safety standards, the Company continuously invests in equipment, materials, technique and human resources; focuses on innovation in management and technology to create premium products, meeting consumers' needs in such a demanding market.
In recent years, the Japanese market has been very strictly controlling illegal substances in seafood, such as Trifluralin, Enrofloxacin, Ethoxyquin and most recently Oxytetracyline. However, New Wind Seafood always seriously implements its self-contained manufacturing process to ensure product quality. The Company also keeps close control of illegal substances on raw materials purchased from farmers and even raw materials imported from abroad, when the domestic shrimp’s price is high. Besides, realising the importance of reputation and quality to Japanese partners, the Company always puts reputation and quality on top, ensuring timely delivery. New Wind Seafood, therefore, is highly appreciated by Japanese enterprises.
Recently, Japan has tightened inspecting Oxytetracyline in shrimp of Vietnam. Oxytetracycline is one kind of antibiotics which is allowed to use in aquaculture with a limited content. However, farmers misunderstood that this was a panacea for shrimp and used it and fisheries companies, as a result, took responsibility for that. New Wind Seafood not only resolutely refused to buy materials using banned substances, but also petitioned the Ministry of Agriculture and Rural Development to penalize farmers who were abusing banned substances to damage the credibility of Vietnam seafood.
According to Mr Trieu, to increase the competitiveness of Vietnam's fisheries sector, farmers' awareness must be raised through training and advocacy, to enhance their farming skills. In addition, the Government should actively support farmers in building safe and standardised areas for aquaculture, helping to stabilise the price and quality of raw materials; simultaneously, enhance the sustainability of each product line in aquatic product production, processing and export, especially chain connection and food safety management. Mr Trieu added: "This is the most effective path to help promote the image and reputation of Vietnam seafood in the international arena ".
PV
Vietnamese
