INFUSE™ Performance Elastomers Launched at Shoe and Leather Vietnam 2015

Dow Elastomer, on July 15, launched its INFUSE™ range of high performance elastomer products at the Shoe and Leather Vietnam (SLV) 2015 show in Ho Chi Minh City.

The award-winning INFUSE™ Olefin Block Copolymers (OBCs) sets a new standard for specialty materials in the midsoles of athletic shoes and is expected to give a boost to Vietnam’s footwear industry.

 “For decades, the market for athletic shoe midsoles – the part of the shoe that provides cushioning and shock absorption – was dominated by ethylene vinyl acetate (EVA). But today, Dow Elastomers is helping set the pace in the high-growth performance footwear industry with its new INFUSE™ Olefin Block Copolymers (OBC) for use in athletic shoe midsoles. INFUSE™ improves resilience, softness and durability, while also reducing the overall weight of the shoe - all of which are critical performance features,” said Andrew Yen, Business Leader, Footwear and Consumer Markets for Dow Elastomers in Asia Pacific.

INFUSE™ contains innovations that increase overall performance compared to EVA or traditional technology. The technology can also drop into existing foam processes with minor adjustments by the manufacturer, eliminating the need to retool or alter the production process.

TLD