Strengthening Integrated Real Estate Development Capabilities in a New Growth Phase

Huong Viet Properties Joint Stock Company (Huong Viet Properties) is officially launched. Positioned as an integrated, multi-sector real estate developer and operator, Huong Viet Properties provides end-to-end solutions across the modern urban value chain, focusing on three strategic pillars: Residential, Commercial, and Industrial.

Building on a 35-year legacy with an independent strategic vision

With a legacy of over 35 years of experience in investment and sustainable value creation, Huong Viet Properties enters the market as a professional, independent real estate developer with a global outlook.

Mr. Karl Duy Truong, Deputy CEO of Huong Viet Properties, shared: “Huong Viet Properties is committed to the long-term creation of green living environments and sustainable value. Our strategy focuses on building a carefully curated and integrated project portfolio that delivers stable long-term value. In a market undergoing transformation, developers with integrated capabilities and long-term vision will play a leading role. At Huong Viet Properties, we are guided by a development philosophy grounded in real value – from product quality and operational efficiency to community contribution. Each project is not merely a real estate product, but a component of a sustainable urban ecosystem that we are progressively building”.

Diversified development portfolio at scale

Huong Viet Properties is currently developing a diversified portfolio across multiple real estate segments, with significant scale: Residential – High-rise developments: 10 ongoing projects, totaling 1,832,100 sqm of GFA and 31,800 residential units; Residential – Township developments: 4 ongoing projects, totaling 570 hectares and 23,900 housing units; Commercial real estate: 5 ongoing projects with a total GFA of 363,700 sqm; Industrial real estate: 3 ongoing projects with a total land area of 690 hectares

As of 2026, Huong Viet Properties owns and develops a land bank of approximately 1,340 hectares, primarily located in Southern Vietnam, forming a solid foundation for long-term expansion across all three segments.

Creating living spaces with two core product lines

In the residential segment, Huong Viet Properties focuses on creating a balance between modern urban living and nature, through two key product lines: Luxury Urban Living – Premium residences in city centers; Eco Township – Large-scale eco-urban developments in satellite areas. Notable projects that are shaping the hallmark of Huong Viet Properties include: Palm City (Binh Trung Ward, Ho Chi Minh City) – A 30-hectare integrated urban development; LA Home (Tay Ninh – former Long An area) – A 100-hectare eco-township; Along with a pipeline of high-end apartment developments in prime city-center locations and eco-oriented township projects in satellite regions.

Notably, Huong Viet Properties will officially relaunch Palm City in 2026 with a completely new branding and positioning.

Upcoming relaunch of palm city – an iconic integrated urban development in Thu Duc

Amid tightening supply of well-planned projects that effectively meet genuine housing demand, developers with substantial land banks, integrated development capabilities, and long-term vision are expected to gain a competitive advantage in the coming period. Within this strategy, Palm City is identified as one of the key projects that Huong Viet Properties is prioritizing for development.

Located in the Nam Rach Chiec Urban Area, adjacent to the Thu Thiem International Financial Center, Palm City offers convenient connectivity to major transportation corridors and key functional zones, while benefiting from the area’s rapid infrastructure development and urbanization. With its strategic location and well-structured master planning, Palm City is expected to become one of the most representative urban communities in Eastern Ho Chi Minh City.

Huong Viet Properties is an independent real estate development and investment company, focusing on the residential, commercial, and industrial sectors. Its long-term development orientation, combined with an integrated approach, enables the company to deliver high-quality projects and create sustainable living, working, and investment environments in dynamic economic regions. With a vision to become one of Vietnam’s leading reputable integrated real estate developers, Huong Viet Properties continuously enhances its development capabilities and expands its investment portfolio. The company’s mission is to deliver high-quality developments that meet the diverse needs of the market and various customer segments.

By Vietnam Business Forum