Practical Strategies for Intellectual Property and Brand Management for Businesses

On June 19, 2007, the Vietnam Chamber of Commerce and Industry (VCCI) in coordination with the US Consulate organised a seminar on “Practical Strategies for Intellectual Property and Brand Management for Vietnamese Businesses” at VCCI-HCM City’s headquarters in Ho Chi Minh City.

 

High-profile attendants included Mr William Marshak, commercial attaché of the consulate, Ms Jennie Ness, regional intellectual property assistant of United States Patent and Trademark Office, Mr Nguyen The Hung, deputy director of VCCI-HCM, and local authorities and businesses.

 

The workshop discussed franchising and business licensing. In addition, attendants also discussed with businesses solutions for issues related to the legal benefits of intellectual property protection, business licensing, franchising law and trademark positioning. This was a chance for enterprises to expand their businesses, add more value to their products, and sharpen national competitive strength on the world market.