U.S. Firms Seeking Franchise Opportunities in Vietnam

Five U.S. franchisers operating in the fields of education, communications, advertising, printing and gastronomy December 15 introduced franchise opportunities with local enterprises at a conference in Ho Chi Minh.

 

The five brands, presented at the conference co-held by the U.S. Commercial Commission in Vietnam, Edwards Global Services Inc. (EGS) and the August Bao Law Firm, include three food franchise opportunities offered by The Melting Pot, Round Table Pizza – the fifth biggest pizza brand in the U.S. and the fast-food brand Carl’s Jr., as well as a franchise for art and creative education for children under the Abrakadoodle brand, and a business guidance franchise offered by Signs Now.

 

The franchises were offered at costs ranging from US$300,000-US$500,000 for the exclusive rights to supply their branded products, said an EGS official.

 

According to foreign investors, Vietnamese law governing franchises has been markedly streamlined to protect trademarks, as well as offering legal protection to both franchisers and franchisees.

 

There are now an increasing number of opportunities for U.S. franchisers to enter the Vietnamese market in the areas of food, soft drinks, retail, education and training and business administration, said Donald Nay, a commercial counselor of the U.S. Embassy.

(Young People, VNA)