Understanding that natural products are replacing synthetic chemicals, from a producer of natural herbal oils and aromas in Vietnam, My Linh Aromas Co., Ltd, which is currently My Linh Aromas & Tourism JSC, has spared no effort to conducting researches on new products to become a leading producer and supplier of natural aromas in Vietnam.
To date, the company has developed a variety of specialised products powered by advanced technology and modern equipment. Its main products include herbal extracts, relaxation balancers, body beauty enhancers, body care products made from natural materials to improve the health, quality of human life.
However, in Vietnam today, such products are still relatively new to consumers. Most cosmetics and aromas are mainly imported as the workforce is limited and production technologies are very complex. This is a real big challenge for Vietnamese enterprises operating in this field. In addition, the application of traditional medical methods and international standard requirements of local products amongst other criteria force producers to renovate and invest to maintain and develop their business. Notably, the global economic crisis in 2008 and 2009 wrecked on many enterprises, including My Linh, especially export. But, with activeness and experience, My Linh quickly lived through difficulties and disadvantages and turned difficulties into opportunities. Particularly, the company has reorganised and rearranged its operating apparatus in the most scientific and effective manner, reviewed all categories of products, selected several products with strong advantages to compete with imports in the domestic market. The company has also invested in renovating equipment, upgrading and expanding factories in line with HACCP & GMP standards. Together with that, the company works with farmers to manufacture, process and supply products under Global GAP standards. It has joined investment with farmers and guided them to follow practices of clean cultivation and process raw materials for export instead of just raw materials. Hence, the company has made significant contributions to increasing incomes of farmers and shared interests with them, helping them improve awareness and knowledge of manufacturing and processing agricultural products. The company’s agricultural raw materials and herbal inputs are, at all times, guaranteed to meet strict requirements of customers.
Knowing that human factor plays a decisive role in its success, My Linh always pays high attention to training practices and improving the knowledge of both managers and staffs. Not only sending its employees to the training centres, Director Lam Thi My Dung also spends her time on training her staffs. The company expanded cooperation with other producers, universities, research institutes to enhance the level and responsibility of its staffs.
Stepping into 2010, My Linh Aromas & Tourism JSC expects to introduce the market with new products like natural cosmetics, functional foods, agricultural products and processed spices with good quality and competitive price. The development objectives of the company in forthcoming years are to become a strong brand name and turn out quality products on the domestic and international markets to bring more benefits to customers, ensure health safety for the consumers and the society. At the same time, the company will strive to improve the quality of products to compete with imports, strengthen its market position and reputation of made-in-Vietnam products.
Thuy Chau
Vietnamese
