Vietnamese Are Second Biggest Fans of Football in Asia Region

With the World Cup finals due to kick off in Johannesburg on 11 June, a global survey conducted by The Nielsen Company reveals that 55 % of consumers in the Asia Pacific will follow the games, even though only 28 % indicate they are football fans. Globally, 51 % indicate they will watch the game, and 34 % consider themselves football fans.

 

In the Asia Pacific region, Indonesians declare themselves the most avid followers of football with more than half (54%) saying they are fans of the game, with Vietnamese coming in as the second (52%) most avid followers. But the appeal of the World Cup finals appears to reach far beyond football’s usual fan base – the Nielsen figures reveal that in all Asia Pacific countries, intent to follow the World Cup is much higher than the traditional football fan base. Countries with the highest level of intent to follow the finals were Korea (76%), Vietnam (68%) and China (65%).

 

Around the world, Brazilians are the most fervent of football followers, with 69 % describing themselves as a fan of the game, followed by consumers in Portugal (60%), Egypt (56%), Indonesia (54%), Saudi Arabia (54%), Spain (53%), Venezuela (53%), Vietnam (52%), Italy (48%) and India (47%).