Set up in 2006, Ham Rong Rubber Tourism Joint Stock Company has always maintained considerable development. Despite being a newcomer in tourism industry, Ham Rong has strong force to move forward. In only a few years of operation, the company has achieved constant development, with growth indicators higher each year.
Starting from traditional culture, human factors
From a little-known company, Ham Rong Rubber Tourism Joint Stock Company has now become a leading tourism company in Lao Cai province. Ham Rong is diversifying its tourism business operations, including hotel, restaurant, catering, refreshment and massage services, Ham Rong Mountain Resort, inbound and outbound travelling, and tourism services combined with cultural and artistic activities in order to improve the company’s business operation efficiency. To satisfy customer requirements for services, Ham Rong has constantly improved service quality for customers. The company has promoted the collective strength and solidarity of all the staffs to enhance business performance, increase revenue, raise incomes for employees, and contribute more to local economy.
Specially, Ham Rong knows how to combine tourism with local typical cultural and artistic activities. This approach is not only a sustainable development strategy for Ham Rong but also for other tourism companies. With this business strategy, Ham Rong has attracted thousands of tourists to Lao Cai while upholding the protection and preservation of local traditional culture and contributing to local economic development.
Thus, in Ham Rong, personnel is the key factor and an important property of the company as the company must base on this to work out its development plans and strategies. Mr Pham Quang Long, General Director of Ham Rong Rubber Tourism Joint Stock Company, said: "No matter what they do in a competing and integrating environment, all companies must understand that challenge always come with opportunities. A company deemed to be capable or not depends on the qualification, level, quality and commitment of its employees because only human beings can create strategies, goals and action plans and perform inspections and control in all operations of the company. So, personnel is the key factor and an important property of the company as the company must base on this to work out its objectives.”
Ham Rong Rubber Tourism Joint Stock Company has built training programmes for its employees, develop a young workforce good in both quality and quantity to increase its revenues and boost its image in the eyes of customers and partners. Highly-qualified employees will continue studying more deeply on tourism and other related subjects. Employees with managerial titles are supported to attend expertise-gaining courses. The company only recruits employees holding good-grade university degrees, being proficient at least one foreign language, having good communication skills, having the ability to establish and maintain relationships, and being creative, dynamic enthusiastic and responsible to jobs. The company also organises in-house meetings for employees to exchange experience and positions for easier coordination and operation.
Towards sustainable development
With its right policies and strategies, Ham Rong Rubber Tourism Joint Stock Company has made a solid progress in tourism business. Currently, the company is building N1a Road in the Ham Rong Ecotourism Site.
The company aims to create a resort imbued with typical characteristics of the northwest region. A modern, sustainable resort branded Ham Rong is an indispensable destination in Sa Pa. It goes in harmony with the surroundings to create perfect landscape scenery. Ham Rong Mountain Resort is invested by Ham Rong Rubber Tourism Joint Stock Company, an affiliate of Vietnam Rubber Group, has served more than 200,000 domestic and international visitors. Especially, during the annual Sa Pa Cloud Festival held on April 30 and May 1, the resort serves more than 6,000 guests. Visitors will have the chance to see beautiful flowers while watching characteristic traditional music repertoires and exploring folk games in mountainous areas. Ham Rong Mountain Resort is considered one of the famous and most attractive scenic spots to tourists in Sa Pa. Vietnam Rubber Group is working a project to upgrade this resort into the most attractive tourist destination in the northwest.
With its encouraging successes, Ham Rong will continue to work out development goals and strategies for the next phase, with focus given to infrastructure improvement and upgrading, and human resource training and development. The company has standardised human resources to ensure harmonious interests of the company and employees. The firm will launch professional tour promotion programmes in target markets, with focus placed on destination and brand name of tourism products. It will attract investment capital and cooperate with other companies to develop community-based tourism and unique tourism products of Sa Pa.
With its sound development strategy that combines typical traditional culture with unique tourism, Ham Rong Rubber Tourism Joint Stock Company is confident to bring more tourists to Lao Cai province.
Vu Thu
Vietnamese
