Dong A General Production Trading Co., Ltd: A Brand - A Heart

Dong A General Production Trading Co., Ltd is a leading producer and exporter of Ben Tre-branded coconut candy. During more than 35 years of construction and development, the company has always ensured premium quality of the products. All inputs are carefully selected to ensure the freshness and purity (Ben Tre coconut candy is free from preservatives). The company has also continuously improved technology to ensure high productivity and food hygiene and safety standards and prevent harms to the environment. The firm always takes consumer feedbacks as the guideline for consolidation and development. To date, the "Ben Tre coconut candy" brand has asserted its important position in both domestic and foreign markets. Dong A has created a variety of products from coconut like purified coconut candy, cocoa coconut candy, durian coconut candy, pineapple coconut candy, banana coconut candy and coconut milk crackers. Once mentioning the most brilliant branding successes, the reclamation of Ben Tre coconut candy brand from a Chinese firm is one of the highest awards of founder Pham Thi To in particular and the entire staff of Dong A in general. They always place responsibility and obligation to the forefront in the brand struggle in foreign countries. Strong solidarity, sheer willpower and high responsibility are the virtues Madame Pham Thi To hands down to later executive generations to lead the company to success. In recent years, Dong A has gradually prepared a strong foundation for the future development by investing in new equipment and machinery and pledging premium-quality, healthy products for customers. Particularly, Dong A is currently planning to build a production factory meeting GMP standards to boost sales and expand markets.

 

With its continuous efforts and valuable achievements, Dong A with "Ben Tre coconut candy" brand has been honoured with many prestigious titles and awards like Typical Product of Mekong Delta, Gold Medal for Vietnam Suitable Products (2013), Vietnam High Quality Cups in many years, and a lot of merits from local authorities. These spiritual awards have inspired the company to invest more for development.

 

Apart from business ethics, Pham Thi To upholds the community activity. Every year, the company organises or joins many practical programmes like giving free rice to employees every month, granting scholarships for poor students with good study records, raising funds for women’s vocational training, and supporting poor patients.

However, the intensified purchase of coconut by Chinese merchants and the application of 3.8 percent of tax on coconut companies are the barriers for coconut processing companies like Dong A to operate at full capacity. But, with what it has achieved, the company sees this as a challenge to create new opportunities for "Ben Tre coconut candy" brand to become a leading coconut candy brand in Vietnam and achieve more successes in international markets.