VietKor Co., Ltd: Dynamism and Strong Potential Make Success
In the past years, coconut tree is always an important crop in Ben Tre province as it has a high economic value and product diversity. For example, products made from coconut fibre are very popular on international markets, thus strengthening the attachment of local companies to coconut-based products. VietKor Co., Ltd is a typical example.
VietKor Co., Ltd is very experienced in making products from coconut fibre. One of its typical products is coconut-coir nets which are strongly exported to South Korea because consumers here are very keen on them. In 2013, serious input shortages hurt the company’s output but it still reached 5 million square metres. As the market demand and quality requirements for coconut coir increase, the company has invested a lot in improving production methods, expanding the storage area to 700 square metres and purchasing two batch compressors. With its bold investment and experience, the products of the company always have stable quality and gain absolute customer satisfaction. As a result, the company easily signs long-term contracts with South Korean companies - the foundation for its sustainable development in the past time.
With its tireless efforts at any circumstances, the company has asserted its name and position on the market. In the long-term goals, the company will still focus on manufacturing coir nets and making strong investments into these products to increase their added values and better meet demands from the South Korean market. The company targets to earn US$1 million of export revenue this year and maintain this achievement in the following years.
Although this is a potential industry, to quantify the level of effectiveness of the industry, market entry of products and labourer involvement, we still lack instruments. Hence, the company hopes local authorities, individuals and companies engaged in this industry will make efforts to work out plans and policies to support the industry, use rural workers and build production and business plans to meet market demands to manage supply chain effectively and increase added value and profitability for the industry. VietKor Co., Ltd always strives to ensure input supply sources and improve product quality and models to meet orders from South Korea, particularly at the peak duration from April to August.
Minh Tuan
Vietnamese
