INAX Vietnam Celebrates 20th Anniversary, Launches New Aqua Ceramic Technology

 

INAX brand has a 90-year history of successful development and is one of the leading sanitary ware producers in Japan market. INAX has been presented in Vietnam market since 1996, and in January 1998, the first factory in Vietnam began operation. So far, INAX has scaled up to 7 porcelain factories, 1 faucet factory and 1 exterior brick factory, with 8,000 stores throughout the country. The flagship products of INAX include: sanitary ware, shower faucets, ceramic tiles, water heaters, washbasin mounted cabinets, construction materials for buildings, residential, commercial and public spaces. With 20 years of operations in Vietnam market, INAX has become the leading brand, and have gained love and trust from Vietnamese consumers.

 

INAX also shows its social responsibility through practical and meaningful activities such as "Hearts for Kids" Foundation that provides surgery sponsor for children with congenital heart disease in difficult circumstances, community hygiene improving projects and activities associated with the Vietnam Association Architects that give products families and schools in rural and remote areas, etc.

 

 

On this occasion, INAX officially launched its Aqua Ceramic technology – a new stain-resistant ceramic technology that promises a clean toilet that lasts a century. The Aqua Ceramic toilet is the first in the world to address the four main issues relating to cleanliness in toilets: scuffing and scratching, marks from waste, stains from hard water, and the build-up of bacteria.

 

"Aqua Ceramic technology brings outstanding advantages to our products. Firstly, the new Aqua Ceramic technology features super-hydrophilicity performance, which allows the rinse water to penetrate beneath any waste that may have attached to the ceramic, lift it with the power of water, and flush it away. Secondly, Aqua Ceramic utilizes products' structure to prevent Silica in the rinse water from ceramic’s surface. This stops the formation of hard water stains. Finally, super-hydrophilicity material integrates with the ceramic surface, enabling toilets to retain their shine for 100 years”, said Mr Tadashi Arishiro, LIXIL Water Technology Japan CEO.

 

INAX has been working for years to develop Aqua Ceramic which has been applied in its mainstay household-use toilet series in Japan beginning April 2016. Remarkably, products with Aqua Ceramic have just achieved Good Design Gold Award 2016.

 

Sharing about the future of INAX, Mr Masahiko Hiramoto, LIXIL Vietnam General Director said: "According to our assessment, the sanitary ware market in Vietnam worths more than US$200 million / year and will continue to increase since the real estate market is recovering. As the No. 1 brand in the market, INAX will always pioneer in the introduction of new technology, new designs as well as products with Japanese quality. On the other hand, we always strive to improve service quality and brand image at our sales system in order to deliver best customer experience".