Vietnam tourism sector has snatched the tenth position among top tourism trademarks in the world, according to a recent report of the International Trademark Development Company Future Brand.
This was the first time Vietnam was named in the international trademark list, an official from the Vietnam National Administration of Tourism (VNAT) said.
The ranking was based on main criteria such as culture, art, history, services quality, and growth rate, and on statistics analyses and assessment of international experts.
The position was allegedly attributed to great contributions of MICE clubs, and local travel agents over the past years, not the VNAT, whose poor performance in tourism promotion has been not appropriate to its role as the national tourism manager, observers said.
In 2005, Vietnam received around 3.34 million foreign tourists and 15 million domestic tourists, up 18.4 per cent and 7.6 per cent on-year respectively, earning revenue of VND30 trillion (US$1.91 billion), up 14 per cent against the year before.
Indexes from the General Statistics Office have shown that the quality of tourism services and entertainment diversification has been considerably improved.
The impressive figures on the number of arrivals as well as tourism revenue have helped the communist country win the position.
In 2006, Vietnam expects to cater 3.6-3.8 million foreign tourists and 16.7 million domestic vacationers with total revenue of VND36 trillion (US$2.28 billion), compared to 3.34 million, 15 million and VND30 trillion (US$1.91 billion), respectively, achieved last year.
The People
Vietnamese
