The best-known brands in Vietnam in ten categories and the best-known Vietnamese brands also in ten categories in 2006 were publicized on the evening of April 5, 2006 at Hanoi Opera House by Vietnam Business Forum Magazine, market survey company ACNielsen, and Life Media Company under the initiative of the Vietnam Chamber of Commerce and Industry (VCCI).
10 best-known brands in Vietnam:
-Banking-financial-insurance sector: Prudential Co., Ltd
-Service sector: Metro Cash and Carry Vietnam.
-Foodstuff sector: Dutch Lady Vietnam.
-Drugs and cosmetics: Omo Unilever Vietnam.
-Post-Telecommunication-Information: Nokia Vietnam.
-Transport sector: Honda Vietnam
-Real estate-construction: Dong Tam tile.
-Fashion and consumer goods: Biti’s.
-Household products: Kymdan mattress.
-Electronic-electrical appliances: Sony Vietnam
10best-known Vietnamese brands:
-Banking-financial-insurance sector: Dong A Bank.
-Service sector: Dam Sen cultural park.
-Foods and drinks: Vinamilk.
-Post-Telecommunication-information: Viettel.
-Transport sector: Mai Linh taxi.
-Real estate-construction: Dong Tam tile.
-Fashion: Biti’s
-Household products: Kymdan mattress.
-Electronic-electrical appliances: Nhat Linh Lioa.
Speaking at the ceremony, Mr Nguyen Phuc Thanh, Vice-Chairman of the National Assembly pointed out that the awards have reiterated the growth of Vietnamese brands, especially at the time when Vietnamese enterprises are prepared to integrate into the world economy.
A surprise: Vietnamese brands
A surprise to AC Nielsen VN experts is the result of a survey showing that Vietnamese brands make up 50 per cent of 500 famous brands. Furthermore, Mr Joe Wheller, Director of AC Nielsen VN, concluded that Vietnamese brands have dominated three out of ten industries.
Many enterprises considered the awarding as a “health check” for Vietnamese brands. It is also the occasion for Vietnamese consumers to witness 500 famous brands of Vietnam with 10 leading brands representing 10 industries. A survey conducted among 3,000 people from 15 to 60 years of age also showed that three famous brands are Dong Tam tiles, Biti’s footwear and Kim Dan mattress. For his part, Mr Nguyen Thanh Tung, representative of CP Vinacafe Bien Hoa said that the world has known Vietnam as a heroic nation, now it is time to demonstrate by Vietnamese brands the intelligence and continued growth of the country. However, most of the famous brands are from South Vietnam, foreign invested enterprises or private companies, except the case of Viettel, a military company.
Brands and quality
Speaking at the ceremony, Mr Alain Cany, Director General of HSBC Vietnam said that to develop in an ever fiercer competition, the enterprises must have strong brands together with high quality and good service.
Mr Tran Phuong Binh, Director General of Dong A Bank, while receiving the title “the most famous Vietnamese brand” said that with the orientation of popularising banking service and modern technology, the award encourages the bank to develop modern service to meet the demand of the majority of Vietnamese people.
As a matter of fact, several Vietnamese brands have competed successfully with foreign brands such as the cases of Vinacafe, Vinamilk, etc. On the other hand, foreign brands have also forced Vietnamese brands to perfect themselves closer to the international standards. Some leading foreign brands are Nokia, Metro, Dutch lady milk, Honda, Sony. The quality of the products has been deep-rooted among Vietnamese consumers.
Sampling coverage:
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City, provinces
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Sample size
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|
North
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750
|
|
Ha Noi
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300
|
|
Hai Phong
|
250
|
|
Phu Tho (Viet Tri City)
|
200
|
|
Central
|
750
|
|
Thanh Hoa
|
250
|
|
Da Nang
|
300
|
|
Quang Ngai
|
200
|
|
South East
|
800
|
|
Ho Chi Minh City
|
500
|
|
Ba Ria-Vung Tau(Vung Tau City)
|
300
|
|
Mekong Delta
|
700
|
|
An Giang (Long Xuyen City)
|
300
|
|
Can Tho
|
400
|
|
Total
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3,000
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The sampling design represented the nation, ensured the accuracy and objectivity of the survey:
- A random probabilistic sample to ensure representation
- Samples taken from the 5 key cities of Ha Noi, Hai Phong, Da Nang, Ho Chi Minh City and Can Tho. A further five centers were selected to ensure full geographic representation of the country
- Total sample size was an extensive n = 3000
- Statistical margin of only 1.8 per cent, well within the international accepted range established by ESOMAR and our own “Watchbuilder” Standards
- Importantly, surveyed areas within each of sampling points were randomly selected
- The consumers we spoke to were: Males or females, aged from 15-60 from all economic classes(ABCDEF)
- Face to face interview was applied to ensure the best quality. Respondent was selected randomly from a household.
Vietnamese
