Tourism Australia Launches Vietnamese-Language Official Website

Australia.com, Tourism Australia’s official website for consumers, is now available in the Vietnamese language. Visitors just need to use the country and language selectors on the Australia.com home page to see locally relevant content in Vietnamese.

 

For the year ending 31 March 2010, Australia saw over 37,000 visitors from Vietnam, an encouraging increase of 9 % from the previous year, despite a challenging year including the Global Financial Crisis and H1N1 scare.

 

“Vietnam is an emerging marketing for Australia, with good potential for growth, given the strong affinity that Vietnamese have with Australia in terms of education and immigration,” said Maggie White, Regional General Manager, South/Southeast Asia and Gulf Countries, Tourism Australia. She adds, “We believe that having Australia.com available in the Vietnamese language will help inspire more Vietnamese to visit Australia. Tourism Australia will continue to work closely with our airline partners and Aussie Specialist travel agent partners to ensure the availability of attractive travel options for Vietnamese consumers.”