Foreign tourists usually buy souvenir clothes to remember their meaningful journeys when they drop in on Hoi An. Among the favourite destination for domestic and foreign tourists to buy fashion products in Hoi An Ancient Town is YaLy Tourism Service - Trade & Fashion Joint Stock Company.
Since 1999, the ancient town of Hoi An has had more and more dressmakers and fashion shops. They launch a variety of promotions and sales to allure customers, especially price discounts. In that context of stiff competition, YaLy is still a "red address" for visitors although its prices were among the highest in Hoi An. Ms Trinh Diem Quynh, Director of YaLy, said: “For foreigners, the price is not important. What they need is the agreement and ultimately satisfaction. Therefore, the most important criteria of YaLy is product quality and customer service."
Currently, the pride of YaLy rests in its professional tailors, each of whom is responsible for only one item on clothes. The secret to the success of YaLy originates from desires of customers’ wishes and extensive experience of employees who carefully introduce fabrics and garments to make customers most satisfied. After sewing the fabric, YaLy will invite customers to try it on and fix it until they are satisfied before finalising it. if they still do not like it, YaLy is willing to make another one. Each day, YaLy tailors face dozens of customers from various nationalities, with different tastes and interests. But, they are all persuaded by the premium quality. They also introduce the company to many friends and relatives.
To come up with modern style of foreigners, YaLy focuses on modernising its service style. Knowing that many tourists do not have much time to wait for a set of clothes done, YaLy creates a unique service manner for foreigners in Hoi An. Currently, YaLy can make any kind of clothes at the request of customers. Above a half of over 600 workers are working in four “on-site sewing” fashion establishments in Hoi An. Ms Quynh said although the company provides “on-site” sewing service, the staffs are never allowed to be careless with their products. All on-site sewn clothes must ensure standard, artistry and affordability.
In addition to business development, the company also pays attention to staff training. This is also the decisive factor for the today's success of YaLy. While investing equipment for production expansion, YaLy also seeks ways to improve working environment and raise spiritual and material life of employees, fulfils all employment regulations like social insurance, health insurance, and casualty billion for employees. The leadership encourages the development of trade union in order to help employees to protect their rights and interests and strengthen the company-employee ties.
YaLy also actively takes part in social activities like delivering reliefs to flood victims, raising funds for the poor fund, supporting poor students with outstanding study results.
With its contributions to local social and economic development, YaLy has been presented a lot of certificates of merits from the Hoi An City People’s Committee.
Cong Luan
Vietnamese
