VCCI to Announce Well-known Brands in Vietnam

Vietnam Chamber of Commerce and Industry (VCCI) and Nielsen, the world leading market research company, will release the most well-known brands in Vietnam for the year 2008 at the ceremony held on April 20 at Hanoi Opera House.

 

The program aims to celebrate the first anniversary of the Vietnam Trademark Day, April 20, approved by the Prime Minister, and to praise organizations and individuals making great contribution to promote Vietnamese trademarks during the country’s international integration.

 

VCCI will honor the list of 50 most well-known Vietnamese brands (TOP50) and the 10 most well-known brands in Vietnam (TOP10).

 

The biennial program assesses consumer knowledge about trademarks widely available in Vietnam.

 

The event is provided with financial support from the two main sponsors of VietinBank and Metro Cash & Carry.

 

In 2006, VCCI in coordination with Nielsen announced the 500 best known brands to Vietnamese consumers.